1. Gabriela Kalocova Regional Council Moravia-Silesia (CZ)
CABARET OF EUROPE
Gabriela Kalocova
Regional Council Moravia-Silesia (CZ)
Date:
Place:
Brussels, Inform

2. CABARET OF EUROPE
What
Why
How
Where, when
Recap

3. What
Competition of the best literary, theater or music performance representing an EU country
Public event informing on the European union in artistic and original way
Public event briefly informing on Regional Operational Program Moravskoslezsko (ROP MS)
Part of European Day celebration targeted at high school students

4. Why To inform on European union creatively
To combine general information on EU with real examples of EU cohesion policy and support in region
To attract attention of wide public to our institution (relatively new in region) and its work

5. Why Cabaret of Europe is just one of many activities
promoting the outputs of ROP MS. Together with
requisite promotion, we also want:
To develop long-term extra cooperation with selected partner groups in the region (NGOs, schools, public institutions)
To strenghten position and positive image of our organisation
To support active students and highlight the work of the best schools

6. How
promotion through direct mailing, posters, Facebook, routine information channels (web,bulletin,newsletter,…)
Low-cost campaign (premises, refreshment, time)
Cooperation with regional EP representatives:
winner award = 4-day trip to Brussels
Refreshment: typical products from presented countries (pizza, croissants, Gouda, feta,…)
Winner selected by audience not by us
Test year, continuation in 2011

7. premises reconstructed through ROP MS
Where and when
9th June 2010
Ostrava Castle –
- recently opened
premises reconstructed through ROP MS
200 participants, 14 EU countries presented

9. Promotion of ROP Location (premises recently supported by ERDF)
Short introduction on our organization and ROP MS
Examples of the most distinctive projects
Short quiz to highlight some ERDF projects in Moravia-Silesia („a)b)c) questions“, eg. how many schools were suported in region etc.)
photo-exhibition on spot
Thanks to attractive background and programme, event was promoted in regional media

10. Recap
Mistakes:
Information campaign focused on school representatives more than students
Unfit timing (exam period) influenced by date of European Day and Castle agenda
Benefits:
IT WORKED. For little money, we have got:
Media promotion
New type of event – regarded as interesting and and entertaining
New partners
Appreciation of students

11. Thank you for your attention.
Gabriela Kalocova
Regional Council Moravia-Silesia
Ostrava, Czech Republic
Tel.: