1. Graphic Designers Meet 27th April 2013 Session on LOGO/ Brand Identity Presenter: Ngodup Dorjee Lama

2. TOPICS: 1. What is a LOGO. 2. LOGO usage 3. Types of LOGO 4
TOPICS: 1. What is a LOGO? 2. LOGO usage 3. Types of LOGO 4. How LOGO should be? 5. LOGO Design Process

3. 1. What is a LOGO?

4. LOGO origin

6. What is a LOGO?

7. “A LOGO is an extension of who you are or what you do.” -Steven Heller

8. 2. LOGO usage:

9. -Visiting card -Letterhead -Website -Brochure -Banner -Products -Clothing Tags -Award Trophy

10. TOIFA LOGO

12. 3. Types of LOGO:

13. Logotype/ Word Mark:

14. Iconic/ Symbolic LOGO:

15. Combination Mark:

16. 4. How a LOGO should be?

17. Simple
How to make it SIMPLE?
-Abstract

18. American Airlines LOGO Evolution

20. “Simplicity is the Ultimate Sophistication.” -Steve Job

21. How to make the simple LOGO BOLD?

22. Well Drawn: Important to Doodle/ Sketch

23. Memorable

24. Visible in every form

25. 5. Design Process: Grazia LOGO

26. Company Background Study:

27. Looking for Inspiration:

28. Brainstorming/ Mind mapping

29. Doodle

30. Making into vector/ Balancing Proportions

31. Suitable Font

32. NOTE: Importance of Presentation

33. Bodrigpunda Association: “Its nice, I liked it.”

34. Dharma Shop: “I love the logo you have created for us, and I am overjoyed to see the process.”

35. Thank you very much. See you all again 