1. Glenmorangie Signet vs. Blue Label
Glenmorangie Signet Vs. Johnny Walker Blue label is a program targeting accounts that currently carry Blue Label but not have Signet. Through competitive tasting we allow the Buyer and Staff to make their own decision on what they think is a superior product. Through placements and staff trainings we have created ambassadors on the front lines spreading the word and recruiting new fans of Glenmorangie Signet.
Michael Jordans- 7 bottles in two months
Printers Row Wine Shop-New placement 4 bottles in 1 month
Ritz Carlton-New Placement
Renaissance Chicago-New placement
Pump Room-New placement
Four Seasons-New placement
Q1 Glenmorangie push program