1. 52% 77% Brand to stock this Summer! +9% SHAPING UP FOR THE SUMMER.
Experiences are continuing to drive consumers choice of venue. And whilst BBQ season can be a time for people to stay at home, the pub experience can draw them out. Whether that be a beer garden, pub games or sports entertainment, as well as this, a wide breadth of drinks range and high quality service are key to give consumers a reason to drink out of home.
52%
Of consumers are influenced by quality of experience
Summer Volume 17 Vs 18
Sales of Premium & World Lager increase over the Summer period.
-1%
+7%
+11%
Standard Lager
Premium Lager
World Lager
Mediterranean Lagers are the perfect brands to stock this summer, bringing a piece of the continent to UK pubs.
Brand to stock this Summer!
+9%
Uplift in pints sold of Premium Lager per week VS other leading Med Lager brands when Estrella is the only Med lager on the bar.
77%
Of World Lager value is made up of the top 4 Mediterranean Lagers
Estrella Damm is a brand that celebrates the culture of Barcelona and is bringing that to the UK through all of its campaigns and communications.
CGA Brand Track 2018, CGA OPMS