1. Ocado Snapshot, February 2019
Customer Fulfilment Centres (CFCs)
2017
2018e
% change
Retail sales (m)
1,317
1,488
+13%
Avg orders per week
230,000
263,000
+14%
Avg basket size (£)
£108.10
£107.20
(0.8)%
CFC1 – Hatfield
CFC2 - Dordon
CFC3 - Andover
CFC4 - Erith
Opened 2002
Opened 2013
Shared with Morrisons
Opened 2016
240,000 sq. ft.
65,000 orders per week
State of the art automation
Opened 2018
Can pick 200,000 orders per week
Source: IGD Datacentre, Ocado
Trading priorities
1. Improve the shopper journey
Ocado wants to make the shopping journey easier. It will continuously innovate to improve shoppers’ experience, from placing an order, all the way through to delivery.
2. Strengthen Ocado’s brands and more choice
Ocado wants to differentiate through own label and by offering shoppers more choice. Specialist destination sites – Fetch, Sizzle and Fabled are all available. Ocado claimed to have the largest range of Vegan food in January 2018.
3. Maximising efficiency
It can make its existing logistical network more efficient, such as more orders through Hatfield or Dordon. Its also developing robotics and driverless vans.
4. International expansion
Ocado has agreements with an unnamed European retailer, Groupe Casino, Sobeys in Canada, ICA in Sweden and Kroger in the US.
5. Growing capacity with CFC3 and CFC4
The Andover and Erith fulfilment centres, using robots to pick orders, are increasingly picking more orders.
How are you helping Ocado to expand its ranges to broaden its offer and customer base?
What opportunities does Ocado’s ambition to develop new and innovative private label products present to your business?
Have you viewed your products and categories across all devices to understand how they are shopped?
Do you understand how to build sales online through promoting, and raising brand awareness?
© IGD 2019
Source: IGD Research, Ocado

2. Ocado Snapshot, February 2019
Marketing…
See the full Ocado profile on Retail Analysis
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Name
Title
Notes
Tim Steiner
CEO
Co-founder and CEO of Ocado, with responsibility for total business strategy. Prior to founding Ocado, Tim worked at Goldman Sachs.
Duncan Tatton-Brown
Chief Financial Officer
Duncan became CFO in Prior to joining, Duncan was CFO at Fitness First.
Mark Richardson
Chief Operations Officer
Mark was Head of Technology at Ocado from 2001, before becoming COO. He is responsible for the day-to-day running of the Ocado operation.
Lawrence Hene
Marketing & Commercial Director
Lawrence joined Ocado in 2009 as Head of Corporate Finance and Investor Relations.
James Matthews
Managing Director, General Merchandise
He has held many roles with Ocado including Head of Investor Relations and most recently Head of Non-Food, supporting Simon Belsham whom he replaced in November 2012.
When?
What?
So what?
January 2019
Ocado launches palm oil-free aisle
Ocado’s customers can now browse over 3,000 products that do not contain palm oil. Ocado aims to make searching for palm oil-free products easier and simplify this process with the new aisle on its website.
December 2018
Ocado revenue up 12% in Q4
Ocado Retail’s revenue increased 12% in its fourth quarter (13 weeks to 2nd December) an increase on Q3’s 11.5% and a first half performance of 11.7%.
November 2018
Kroger and Ocado select Ohio for first Customer Fulfilment Centre
Earlier this year, the retailers formed a strategic partnership to optimise Ocado’s technology solutions for its ecommerce operations. The first CFC will be located north of Cincinnati, where Kroger is based.
September 2018
Ocado revenue up 11.5% in Q3
Ocado revenue reached £348.6m in its third quarter, 13 weeks to 2 September. The company saw growth of 11.5%, with strong performance from new CFCs at Andover and Erith.
© IGD 2019
Source: IGD Research, Ocado