1. The Clif bar
Frank caturano

3. The Clif bar The Clif bar is a healthy energy bar.
It uses many organic ingredients.
Also it is dairy free.
The Clif bar is also a gluten free food with zero grams of trans fat.

4. The Objectives I would want to make the Clif bar more well known.
I would also want to increase sales of the Clif bar.
I also want to increase the areas the Clif bar is sold.

5. Its target audience
With all the benefits of the Clif bar its audience is almost anyone.
It attracts people who are lactose intolerant, vegan, vegetarian, people who have gluten sensitivity, and people who just want something good for them.
The Clif bar tastes great and has so many amazing healthy aspects of it that almost anyone would like it.
It also has a target audience of people who do a lot of physical activities.

6. Advertising
Because this is a food product and it is very healthy I would advertise it on a food network on TV.
Doing this will probably cost around $500,000 to do.
This food has a great audience and can appeal to many which means it will be easy to gain a following from an ad.
The ad will be aired over summer because that is when most people will be physically active.

7. The Advertisement
For the advertisement I would have someone doing many physical activities like biking, running, mountain climbing, etc. and show them taking a break and eating the bar and have their slogans and health facts shown.
Because the Clif bar has a focus on its healthiness and it giving energy this will show its strengths.

8. The Environment The Clif bar is great for the environment.
The Clif bar’s packaging comes from recycled wrappers from other foods which helps the environment.
The Clif bar and its company is organic and 74% of what they buy is certified organic.

9. The Competitors
The Clif bars competitors are energy bars or health bars.
The Clif bars competitors are also other organic foods.
The Clif bar however already has a big advantage over most competitors.
The Clif bar has a very good taste and is very healthy.
The Clif bar helps people, the community, the planet, businesses, and brands.

10. Some Problems
Organic foods are becoming a bigger and more common thing each day and because of this the Clif bar could be threatened.
The Clif bar does have a high cost because of the ingredients used.
The Clif bar has a low awareness and not many people know what it is.
The Clif bar isn't sold at every store like a lot of other foods, it has a small select amount of stores in each area where they are sold at.

11. Overall The Clif bar is an amazing food that has many strengths.
It is all natural and mostly organic, it has many flavors, it helps the planet, and they help other businesses.
The downsides however have little to none to do with the actual bar itself.
It has competition in a now booming market, its more expensive, it is in a small amount of countries, and it has low awareness.
All of these downsides can be overcome by the strengths it has and with proper marketing.

12. References
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