1. How to Create an Easier, Simpler, More Profitable Road to Customers
Session 2
Martha Hanlon and Chris Williams
Session 2 Commitment

2. Clear Your Path of “Junk”
Session 1
Clear Your Path of “Junk”
Session 2
Redefine Your Ideal Customer
Session 3
Uncover What Your Customer Wants
Session 4
Apply Everything to Your Marketing
Session 5
Apply Everything to Your Sales System
Session 6
Transform Your Selling Beliefs
Workshop Agenda
Wide Awake Business Proprietary:
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3. Wide Awake Business Proprietary:
The Basics
6 Sessions, 60 minutes each
All Sessions recorded & placed at
Weekly work assignments
Submit work assignments by Sunday night to for our review
Take notes
Call from a Quiet Place where you can work
Please use a headset, not your PC speakers
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4. Customer Redefine your Ideal
This Photo by Unknown Author is licensed under CC BY-SA

5. Facts About Me and My Business
My business name is:
What I do is:
I’ve been in this business for x years/months:
I have/don’t have customers:
In 2017 I grossed x amount of money in the business:
I pay myself/don’t pay myself:

6. Wide Awake Business Proprietary:
My Ideal Customer
Type here
Demographics
Behaviors
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7. My Customer’s Motivational Direction
My customer motivation is (chose one):
Away from Pain: Or
Towards Pleasure:

8. Ideal Customer Aspirations
SURFACE:
DEEP AND TRUE:
Our Goal: Work to enable our customer to feel understood
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9. Ideal Customer Obstacles (in their words)
Goal: They feel like we are reading their minds
WILL SAY (aware and willing):
Type here
WON’T SAY (runs the show):
CAN’T SAY (not aware):
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