2. How are places created through place making processes?
Key Idea 5c: Making a successful place requires planning and design.
Learning Objectives:
To identify the criteria needed against which to measure the success of rebranding.
To research a place that has undergone rebranding.

3. Successful Rebranding?
Most of the strategies used in rebranding fall into one or more of the following categories:
Economic – to improve wealth creation, employment and incomes.
Social – to improve the quality of life of its residents.
Environmental – to improve the physical characteristics of a place.
But how do we measure the success of rebranding?
What makes rebranding a success?
There are a variety of ways in which success or otherwise can be assessed.

4. If the focus of your coursework was on how successful a rebranding project has been on a place, what primary and secondary evidence might you collect to show this and why?
A true indicator of success is whether the physical and socio-economic benefits bought about by the rebranding process is sustainable in the medium to long term.

6. Cardiff Bay
London Olympic Park
Salford Quays
Liverpool Victoria Docks
Berlin
Barcelona
Location
Why did this urban area need rebranding?
What rebranding strategies were used?
What elements did the rebranding focus on?
The role and influence of the range of players involved.
How the rebranding altered people’s perceptions of the place.
An evaluation of the relatives success of the rebranding.
Was this rebranding scheme contested in any way and by whom?

7. Read pages 184- 187 on the rebranding of Barcelona.
Why did Barcelona need rebranding?
How was Barcelona rebranded? (strategies and elements)
Do you think the rebranding of Barcelona was a success?
How and why was the neighbourhood of Raval rebranded? (strategies and elements).
Why was the rebranding process in Raval contested?
Has the rebranding of Raval been successful?