1. Increase Sales with Quantum BoatSM
June, 2007

2. The Market Opportunity
In 2006:
One third of U.S adults went boating*
The number of boats in use in the US increased to nearly 18 million*
Boater registrations in the US surpassed 13 million*
New boat dollar sales reached $11.5 billion*
*Source: National Marine Manufacturers Associations 2006 Recreational Boating Statistical Abstract

3. Quantum Boat Means More Business for You
Targeted pricing for a broader range of risks
Earn up to 20% new and renewal commission
Loss-free discount of five percent after three years
Account discount applies – 10% with auto or home, 15% with auto and home
Quote boats up to 60 mph
Lower Speed Surcharges for boats over 50 mph
Two quotes available – Agree Value and Actual Cash Value
An easy to use quote and issue system

4. Quantum Boat Keeps Your Customers Satisfied
Competitive rates
Lower minimum premiums and flexible payment options
Multi-policy discounts for clients with our auto and/or home policies
Broad navigational territories including the US and Canada
More savings with both credits and discounts
Dedicated marine claims experts offer responsive, professional claim service
12 month coverage with no mandatory layup period means customers can enjoy stable rates and a long boating season

5. Tips to Grow Your Business with Quantum Boat
Develop relationships with businesses and organizations that can provide you with leads and help you grow your boat business - i.e. boating clubs, marinas, boat dealerships, etc.
Purchase targeted lists to boat owners in your area and send them a brochure.
Develop integrated marketing campaigns to promote Quantum Boat that include , print, direct mail, website, tradeshows, and local events.
Account round your existing customers by letting them know they can purchase Quantum Boat from your agency.
“De-commoditize.” Don’t sell just on price. Emphasize the added value Travelers
offers – broader navigational territories, dedicated marine claims experts, outstanding
claim service, etc.
Take advantage of Travelers One2One boat account round mailing.

6. Use the Consumer Brochure to Promote Quantum Boat
Includes features and benefits of Travelers Boat
insurance
Highlights benefits of being a Travelers customer and
having an independent agent
Tips for Use
Leverage centers of influence relationships with marinas, boat dealerships, and banks (they can
present the brochure to potential customers during
transactions that involve insurance).
Include this brochure in annual mailers to customers
in preparation for account reviews.

7. Use Advertising to Promote Quantum Boat
Posters/Print Ads
Agents can customize with their logo and contact information and print free of charge!
Convey message that your agency can help
boat owners get the boat insurance protection they
need.
Tips for Use
Customize poster with your contact information and
post at local marina, boat dealerships, etc.
Run ad in local paper or magazine that is read by
boat owners

8. Use Email to Promote Quantum Boat
ePostcards
Can be customized with a choice of
four images and four different messages.
No postage needed and setting up the message isquick and easy!
Can be used to account round existing customers.
Tips for Use
Send these postcards to existing Travelers customers to let them know they can save if they insure their boat, home, and auto together!

9. Use Email to Promote Quantum Boat
Electronic Brochure
Electronic brochures make it easy to send product information via . It’s also fast and free!
Tips for Use
Send to potential or existing customers via .
Use with online home insurance quotes or proposals.
Post the brochure on agency Web site.