1. Fresh Meat and Lamb Review
Multi-Outlet Data Ending 12/30/2018
Data Provided to:

2. Total Fresh Meat

3. Total US Fresh Meat Trending – 4, 12, 52wk time periods
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

4. Total US - Dollars Fresh Meat – % of Dollar Sales
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

5. Total US - Pounds Fresh Meat – % of Pounds Sales
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

6. Total US Dollar Sales by Region – Fresh Meat
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

7. Average Price/Lb by Region – Fresh Meat
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

8. Consumer Development Index
Total US
100
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

9. Total Fresh Meat – Markets ranked by Dollar % Change
Top Markets – Fresh Meat Dollar Growth
Bottom Markets – Fresh Meat Dollar Growth
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

10. Total Fresh Meat – Markets ranked by Avg Price/Lb
Highest Price/Lb Markets - Fresh Meat
Lowest Price/Lb Markets – Fresh Meat
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

11. Total US = 100 Total Fresh Meat – Markets ranked by CDI
Top Markets Ranked by CDI – Fresh Meat
Total US = 100
Bottom Markets Ranked by CDI – Fresh Meat
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

12. Lamb – Total US

13. Total US Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

14. Total US - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

15. Total US - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

16. Total US Dollar Sales by Region – Lamb
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

17. Average Price/Lb by Region – Lamb
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

18. Consumer Development Index
Total US
100
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

19. Lamb – Markets ranked by Dollar % Change
Top Markets – Lamb Dollar Growth
Bottom Markets – Lamb Dollar Growth
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

20. Lamb – Markets ranked by Avg Price/Lb
Highest Price/Lb Markets - Lamb
Lowest Price/Lb Markets – Lamb
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

21. Total US = 100 Lamb – Markets ranked by CDI
Top Markets Ranked by CDI – Lamb
Total US = 100
Bottom Markets Ranked by CDI – Lamb
These markets are significantly under-developed in Lamb sales:
52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

22. Total US – Sales by Year
Lamb Dollars Year to Year
Lamb Dollars have been fairly consistent year to year:
Lamb Pounds Year to Year
The same can be seen with Pound sales:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

23. Ground Segment – Sales by Year, Total US
Ground Segment Dollars Year to Year
Ground Lamb Dollars have tracked higher than the previous years:
Ground Segment Pounds Year to Year
2018 pounds have tracked lower than 2017 levels:
52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

24. Leg Segment – Sales by Year, Total US
Leg Segment Dollars Year to Year
Lamb Leg dollars have been fairly consistent year to year:
Leg Segment Pounds Year to Year
The same can be seen with the pound trends:
52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

25. Loin Segment – Sales by Year, Total US
Loin Segment Dollars Year to Year
Lamb Loin dollar sales have been consistent the past few years:
Loin Segment Pounds Year to Year
2018 Loin pounds have tracked lower vs. 2017:
52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

26. Misc Segment – Sales by Year, Total US
Misc Segment Dollars Year to Year
Lamb Misc segment dollars have been fairly consistent year to year:
Misc Segment Pounds Year to Year
Misc segment pounds sales have tracked lower than the previous year levels:
52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

27. Rib Segment – Sales by Year, Total US
Rib Segment Dollars Year to Year
2018 Rib segment dollar sales have been slightly higher than 2017 levels:
Rib Segment Pounds Year to Year
2018 Pound sales have been fairly consistent vs. 2017:
52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

28. Shoulder Segment – Sales by Year, Total US
Shoulder Segment Dollars Year to Year
Shoulder dollars have been fairly consistent year to year:
Shoulder Segment Pounds Year to Year
The same can be seen with the pound trends:
52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

29. California Region

30. California Region Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

31. California - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

32. California - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

33. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

34. California Region – Sales by Year
Lamb Dollars Year to Year
2018 Lamb Dollars is tracking slightly lower than 2017 levels:
Lamb Pounds Year to Year
The same can be seen with the pound sales:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

35. Great Lakes Region

36. Great Lakes Region Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

37. Great Lakes - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

38. Great Lakes - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

39. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

40. Great Lakes Region – Sales by Year
Lamb Dollars Year to Year
Great Lakes dollars have been fairly consistent year to year:
Lamb Pounds Year to Year
The same can be seen with the pound trends:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

41. Midsouth Region

42. Midsouth Region Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

43. Midsouth - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

44. Midsouth - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

45. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

46. Midsouth Region – Sales by Year
Lamb Dollars Year to Year
Midsouth dollars have been fairly consistent year to year:
Lamb Pounds Year to Year
Same can be seen with pounds:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

47. Northeast Region

48. Northeast Region Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

49. Northeast - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

50. Northeast - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

51. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

52. Northeast Region – Sales by Year
Lamb Dollars Year to Year
Northeast Lamb dollar sales have been consistent year to year:
Lamb Pounds Year to Year
Same can be seen with pounds:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

53. Plains Region

54. Plains Region Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

55. Plains - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

56. Plains - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

57. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

58. Plains Region – Sales by Year
Lamb Dollars Year to Year
Plains Lamb dollar sales have been fairly consistent year to year:
Lamb Pounds Year to Year
Same can be seen with pounds:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

59. South Central Region

60. South Central Region Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

61. South Central - Dollars
Lamb – % of Dollar Sales
South Central - Dollars
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

62. South Central - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

63. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

64. South Central Region – Sales by Year
Lamb Dollars Year to Year
South Central dollars have been fairly consistent the past few years:
Lamb Pounds Year to Year
Same can be seen with the pound sales:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

65. Southeast Region

66. Southeast Region Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

67. Southeast - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

68. Southeast - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

69. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

70. Southeast Region – Sales by Year
Lamb Dollars Year to Year
Plains Lamb dollar sales have tracked similar to 2017 levels:
Lamb Pounds Year to Year
2018 pounds have tracked lower vs 2017:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

71. West Region

72. West Region Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

73. West - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

74. West - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

75. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

76. West Region – Sales by Year
Lamb Dollars Year to Year
2018 Lamb Dollars are tracking similar to 2017 levels:
Lamb Pounds Year to Year
2018 pounds are lower than 2017 levels:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

77. Baltimore/Washington

78. Baltimore/Washington Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

79. Baltimore/Washington - Dollars
Lamb – % of Dollar Sales
Baltimore/Washington - Dollars
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

80. Baltimore/Washington - Pounds
Lamb – % of Pounds Sales
Baltimore/Washington - Pounds
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

81. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

82. Baltimore/Washington – Sales by Year
Lamb Dollars Year to Year
2018 Lamb Dollars are tracking similar to 2017 levels:
Lamb Pounds Year to Year
2018 pound sales levels are lower than 2017:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

83. Boston

84. Boston Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

85. Boston - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

86. Boston - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

87. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

88. Boston – Sales by Year 2018 Dollars have been outpaced by 2017 sales:
Lamb Dollars Year to Year
2018 Dollars have been outpaced by 2017 sales:
Lamb Pounds Year to Year
Same can be seen with the pound sales:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

89. Chicago

90. Chicago Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

91. Chicago - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

92. Chicago - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

93. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

94. Chicago – Sales by Year
Lamb Dollars Year to Year
2018 Lamb dollars have been outpaced previous years:
Lamb Pounds Year to Year
Same can be seen with pounds:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

95. Denver

96. Denver Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

97. Denver - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

98. Denver - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

99. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

100. Denver – Sales by Year
Lamb Dollars Year to Year
Denver Lamb dollar sales have been fairly consistent year to year:
Lamb Pounds Year to Year
Pound sales have recently been outpaced by previous years:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

101. Houston

102. Houston Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

103. Houston - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

104. Houston - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

105. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

106. Houston – Sales by Year
Lamb Dollars Year to Year
2018 Lamb Dollars have tracked similar to 2017 levels:
Lamb Pounds Year to Year
2018 pounds have started lower than 2017 levels:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

107. Los Angeles

108. Los Angeles Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

109. Los Angeles - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

110. Los Angeles - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

111. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

112. Los Angeles – Sales by Year
Lamb Dollars Year to Year
Los Angeles Lamb dollar sales have been fairly consistent year to year:
Lamb Pounds Year to Year
2018 pounds have started lower than 2017 levels:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

113. Miami/Ft Lauderdale

114. Miami/Ft Lauderdale Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

115. Miami/Ft Lauderdale - Dollars
Lamb – % of Dollar Sales
Miami/Ft Lauderdale - Dollars
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

116. Miami/Ft Lauderdale - Pounds
Lamb – % of Pounds Sales
Miami/Ft Lauderdale - Pounds
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

117. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

118. Miami/Ft Lauderdale – Sales by Year
Lamb Dollars Year to Year
Lamb dollar sales have been fairly consistent year to year:
Lamb Pounds Year to Year
2018 pounds have started lower than 2017 levels:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

119. New York

120. New York Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

121. New York - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

122. New York - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

123. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

124. New York – Sales by Year
Lamb Dollars Year to Year
New York 2017 dollar sales have mirrored the previous years:
Lamb Pounds Year to Year
Same can be seen with pounds:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

125. San Francisco

126. San Francisco Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

127. San Francisco - Dollars
Lamb – % of Dollar Sales
San Francisco - Dollars
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

128. San Francisco - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

129. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

130. San Francisco – Sales by Year
Lamb Dollars Year to Year
2018 Dollars have tracked lower than 2017 levels:
Lamb Pounds Year to Year
The same can be seen with pound sales:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

131. Seattle

132. Seattle Lamb Trending – 4, 13, 52wk time periods
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

133. Seattle - Dollars Lamb – % of Dollar Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

134. Seattle - Pounds Lamb – % of Pounds Sales
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

135. Average Price/Lb by Lamb Segment
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

136. Seattle – Sales by Year
Lamb Dollars Year to Year
2018 dollar sales have tracked similar to 2017 levels:
Lamb Pounds Year to Year
2018 pounds have started lower than 2017 levels:
52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing