1. Grand Marnier Higher Marques New Year Blitz
Date & Location:
Key Account Targets
January 2014
Objective:
Gain new placements and reorders of Grand Marnier higher marques.
Gain new placements of Grand Marnier Peach Raspberry.
Action:
Targeted accounts and presented them with Grand Marnier higher marques and re-introduced them to Grand Marnier Peach Raspberry.
Offered accounts full staff trainings with any Grand Marnier placement.
Results:
16 bottles of Grand Marnier Centenaire sold and 14 staff trainings executed.
1 bottle of Quintessence sold with half of bottle already depleted.
7 new placements of Grand Marnier Peach Raspberry.
Grand Marnier higher marques now in print on menus.
Katie Culley, Massachusetts PM