1. The Most Effective Slogans
TED 吳建德

2. SUBWAY The slogan is very short and clear.
Restaurant
“Eat fresh”
The slogan is very short and clear.
It means that customer can eat the most healthy meal in here.

3. CHT
Communication industry
“Keep in touch”
The words is very simple that reminding people don’t forget to keep in touch with their friends.

4. Heineken http://www.youtube.com/user/HeinekenTheEntranc
Food manufactory
“All I want is Heineken”
This commercial is using the popular media to broadcast their interesting interaction video.

5. 林鳳營 The commercial aims to emphasize their high quantity
Food manufactory
“ 濃 純 香”
The commercial aims to emphasize their high quantity

6. McDonald’s
Restaurant
“I’m lovin’ it”
The rhythm is very clear and commercials repeated it again and again.

7. Analysis and Summary
The popular and rememberable commercials are short, clear and simple.
By doing so, customers can familiarize the product from tens of thousands of kinds .
To sum up, commercials are supposed to be creative and simple that can catch their eyeball.