1. 7 Types of Propaganda
LA 2
Deller

2. Propaganda is ...
A one-sided communication designed to influence people’s beliefs and actions.
It is often used in politics directed towards the decision making of citizens.

3. Bandwagon Attempts to persuade the target audience to take a
course of action,
“Everyone else is taking.”
“Join the crowd.” This technique
reinforces people’s natural
desire to be on the winning side.

4. Card Stacking
Strategy of showing the
product’s best features.
Telling half-truths and
emitting or lying about
it’s potential problems.

5. Glittering Generalities
The act of referring to words or
ideas that evoke a positive
emotional response from an
audience. Virtue words are often
used.

6. Name Calling Trash-talking another person or product. OR
The use of names that evoke
fear or hatred in the viewer.
This technique links a person
or idea to a negative symbol.

7. Plain Folks The use of everyday people to sell a product or service.
Speakers in ads appear to make
the person “one of the people”.

8. Testimonial The use of well-known, respected people to endorse
a product or service.
(Celebrities are often used in
this propaganda technique.)

9. Transfer The act of relating something or
someone we like or respect with
a product/service. Symbols are
constantly used in this form
(e.g. the American flag)

10. https://youtu.be/qQT_eNip1AY
Political Propaganda