1. Productivity Loop PowerWriter A systematic approach to world-class
persuasive communication
April 2, 2018

2. MSPW Productivity Loop
Start with Customer Need
Identify Customer Problem or Opportunity. Business Goals and Suffering Points.
PowerWriter
A systematic approach to world-class
persuasive communication
Add POP to Library
Review and Approve Nominated POP
Create New Document
Select Case Type Templates for New and Reused Documents in Global Repository
Add Model Report to Library
Review and Approve Nominated Model Report
Perform Investigation Analysis
Define Possible Solutions and Organize Data collected with EM Mobility Tools and MSPW Appendix Templates
Receive Management Coaching
Review and Nomination of POP and Model Report
Analytics
Analysis and Reporting of Global Productivity
Search the Model Report Library
Search and View Auto Suggestion from Global Reuse Repository Dashboard
Add Document to Online Library
Sharing Document with Content Privacy across Organizations
Salesforce
Synchronous Integration
Search the POP Library
Search and View Auto Suggestion from Global Reuse Repository Dashboard
Add to Field Content Library
Add New Content and Adjust Content for Future Reuse
Translation
Manage Translations with User Audit and Dynamic Translation
Include Lab Results
Review and Integrate Redesigned MSLA and MSAA Results Documents
Deliver Final Document
Deliver Full Document supported with Auto-Generated Performance Summary and PowerPoint
Collaborate with FES Expertise
Incorporate Analysis and Services to Support Recommendation
Add from Marketing Content Library
Marketing Adds Company Marketing Content for Field User Reuse.
Collaborate with your Team
Collaborate with Manager Guidance and Team Co-Authoring
Add from Field Content Library
Reuse User Shared Content (TCO, Evidence, Appendices)
Optimized by PowerWriter Structure
CCI

3. Start with Customer Need
Needs
Identify Customer Problem or Opportunity. Business Goals and Suffering Points.
Objective and Solution
Begin Defining possible objectives and solutions
The Customer Case includes the context and objective of your proposed solution.
These high level ideas will keep your investigation and final solution focused on the specific customer.
PowerWriter Structure Optimization

4. Create New Document Case Type Templates
The right template for the Customer Case
Global Document Repository
Search Global and Private Organization Documents with Criteria
The PowerWriter Organization Structure is at the core of all document types. This creates consistent communication for improved reader understanding
and data storage for reuse.
PowerWriter Structure Optimization

5. Perform Investigation Analysis
EM Mobility Tools
Integration with Mobility Apps
for easy import and organization
of investigation data into the
MSPW Structured Flow
PowerWriter Mobile (In Development)
Creation, Editing and Presentation
of MSPW documents on
mobile devices
PowerWriter Appendix Templates
MSPW Investigation
Appendix Templates to
streamline data entry
and highlight key points
In main document.
The PowerWriter Organization Structure creates a top-down flow of information that groups and highlights and key information with supporting evidence detail.
PowerWriter Structure Optimization

6. Search Model Report Library
Dashboard with Filter Search
Global Model Report Activity
Database Search with Search Criteria
Limit Search to Model Reports Only
The PowerWriter provides a consistent organized structure of ideas that improves review, comparison and reuse of successful documents.
PowerWriter Structure Optimization

7. Search POP Library Dashboard with Filter Search Global POP Activity
Database Search with Search Criteria
Limit Search to POPs Only
The PowerWriter structure makes it easy to see the core value message of each document. This streamlines the process of finding and following Proof Of Performance history.
PowerWriter Structure Optimization

8. Include Lab Results Improved Import Process
Import MSLA and MSAA Lab Result Documents with Key Points In Document Supporting Evidence
The PowerWriter structure helps focus the meaning of Lab results to support your recommendation.
PowerWriter Structure Optimization

9. Collaborate with FES Expertise
Analysis and Services
Assist to Support Recommendation
The PowerWriter structure makes it easy to fit key expertise and analysis into the documents to support your recommendation.
PowerWriter Structure Optimization

10. Collaborate with your Team
PowerWriter provides a clear structured path to develop, collaborate and review core document ideas and detail.
Collaborate with your Team
Review, Guidance and Support
Manger and Team Review (If required)
Collaborate
Contribution and Co-Authoring
PowerWriter Structure Optimization

11. Add from Field Content Library
Reuse Content from Library
Evidence, Appendices, TCOs
PowerWriter’s organization method helps to identify information that is missing and information that is not needed.
Reuse of content from libraries is focused on the type of content and it’s role in the overall document.
PowerWriter Structure Optimization
APPENDIX LIBRARY

12. Add from Marketing Content Library
Management and Reuse
Marketing Adds Company Marketing Content for Field User Reuse.
PowerWriter insures that all content in a document has a purpose and supports the high level ideas that persuade a customer of the specific value they will receive from the offer.
PowerWriter Structure Optimization

13. Deliver Final Document
Full Document
(Word or PDF)
Performance Summary
PowerPoint Presentation
PowerWriter final documents are consistent and persuasive. All forms of export align key ideas to work together as a complete and compelling communication.
PowerWriter Structure Optimization

14. Add to Field Content Library
Add Content and Adjust Content
TCO, Evidence, Appendices
APPENDIX LIBRARY
The PowerWriter structure simplifies storing small bits of focused content for future reuse. Content is precise to easily fit into future documents as supporting detail.
PowerWriter Structure Optimization

15. Add Document to Online Library
Document Sharing
Across Organizations with Content Privacy
Document Search
Search by all Core Document Content
The PowerWriter structure allows for controlled sharing and reuse with privacy options that protect only the sensitive data. This helps repeat success while protecting data that should not be shared.
PowerWriter Structure Optimization

16. Receive Management Coaching
Management Review
Nomination for POP and Model Report
The PowerWriter organization method improves the efficiency and effectiveness of coaching and review. The core message can be evaluated before the supporting detail is validated.
PowerWriter Structure Optimization

17. Add Model Report to Library
Nominate to be a Model Report
Global User
Approve Model Report
Global Manager
Verify Model Report
CCI Content Team
The PowerWriter organization method gives clear objective measures to evaluate a document’s core value message and supporting detail. Managers and CCI’s content review team can quickly measure the effectiveness of each document.
PowerWriter Structure Optimization

18. Add POP to Library Nominate to be added to POP Library Global User
Approve and Add to Library
Global Marketing
The PowerWriter organization method highlights a document’s core value message for clear analysis of customer value and benefits.
PowerWriter Structure Optimization

19. Empower Analytics Global Analytics Totals and Trends Global Reporting
Activity and Feedback
The PowerWriter organization structure allows for more consistent and meaningful analytics and reporting. The key document ideas can be measured independently from the supporting detail and instructions.
PowerWriter Structure Optimization

20. Integrate with Salesforce
Customer Details
From Salesforce to MSPW
Customer Documents
From MSPW to Salesforce

21. Optimize Translations
Global Management
Auto-Update Definitions and Authorized User Audit with Direct Update
Dynamic Automated Translation
AI Translation of Full Document Content
The PowerWriter organization structure improves the process of defining and managing language translations. Dynamic language translation is improved
PowerWriter Structure Optimization

22. Productivity Loop PowerWriter A systematic approach to world-class
persuasive communication