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Published byTereza Holubová Modified over 5 years ago
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The advertisement above is a stereotypical example of women being stay at home moms. This advertisement counters a gender stereotype because the woman is shaving her face when it is stereotypical that men shave their face. The message also counters a gender stereotype because it is stating that being a stay at home dad has turned his wife into a man. When really they are trying to say that gender stereotype of a man is to make all the decision and run the house while the woman stays home to take care of the house and children. So they are pointing out that if a man is a stay at home dad then the woman gets to make all the decisions or whatever else men stereo typically have control over.
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The advertisement above shows a man holding a child while wearing women’s clothing. This counters a gender stereotype because women normally wear that style of clothing. The text in the advertisement also states that the world would not be able to function without women. This is stereotypical because gender wise it is thought that women take care of everything at home while men work to provide the funds. However, if women did not exist then they are stating that men would not be able to handle both work and taking care of the family.
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It is quite simple what advertisement is meant to do: make you think about their product, remember the product, and above all want the product. Marketing departments and companies are meant to sell their products any way they seem fit. The best way to get people to buy their products is simple, sexual advertisements that attract the readers or the market. We all understand, we all see it, most of us never think to analyze what we see. Well your in luck because I am going to post some advertisements and analyze it for you. Take this Burger King advertisement to the above for instance. They are showing their amazing 7 inch sandwich that will just make the girls want a mouthful. Try to avoid the obvious thought that runs into most of our minds. How is Burger king Marketing department doing their job? They are simply using shock advertisement to implant the memory of this Ad into your head. The Ad is focused toward woman, by having the woman on the advertisement it shows that it is good enough and healthy enough for woman. On the other hand it also markets to males by providing a dirty image and making it memorable to most people. When an advertisement can market both genders it helps with the success of the advertisement.
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