1. Holland Code
Holland Code is a system developed by psychologist John L. Holland.
Holland believed that a person’s career choice was an expression of his or her personality.
He developed a structure that can be used to describe a person’s interests and preference for career types.

2. R I C A E S Holland Code Realistic Investigative Artistic Social
Enterprising
Conventional C A E S

3. Holland Code
Holland’s theory assumed that any person could be described as having interests associated with each of the six types.
Some of the associations would be stronger than others.
Placing the associations in order of strength enables a description of personality patterns.
In the hexagon, the shorter the distance between their corners on the hexagon, the more closely the personality types are related.

4. Six Types
Realistic (Do’er) - practical, physical, hands-on, tool-oriented
Realistic people are usually assertive and competitive, and are interested in activities requiring motor coordination, skill, and strength. People with a realistic orientation usually prefer to work a problem through by doing something, rather than talking about it, or sitting and thinking about it. They like to work with THINGS.
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5. Six Types
Investigative (Thinker) - analytical, intellectual, scientific, explorative
Investigative people like to think and observe rather than act, to organize and understand information rather than to persuade. They tend to prefer individual rather than people oriented activities. They like to work with DATA.
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6. Six Types
Artistic (Creator) - creative, original, independent, chaotic
Artistic people are usually creative, open, inventive, original, perceptive, sensitive, independent and emotional. They do not like structure and rules, like tasks involving people or physical skills, and are more likely to express their emotions than others. They like to think, organize, and understand artistic and cultural areas. They like to work with IDEAS and THINGS.
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7. Six Types
Social (Helper) - cooperative, supporting, helping, healing/nurturing
Social people seem to satisfy their needs in teaching or helping situations. They are different than R and I Types because they are drawn more to seek close relationships with other people and are less likely to want to be really intellectual or physical. They like to work with PEOPLE.
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8. Six Types
Enterprising (Persuader) - competitive environments, leadership, persuading
Enterprising people are good talkers and use this skill to lead or persuade others. They also value reputation, power, money, and status, and will usually go after it. They like to work with PEOPLE and DATA.
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9. Six Types
Conventional (Organizer) - detail- oriented, organizing, clerical
Conventional people like rules and regulations and emphasize self-control. They like structure and order, and dislike unstructured or unclear work and interpersonal situations. They place value on reputation, power, or status. They like to work with DATA.
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