1. Say “I DO” with Chandon Rose
Date & Location:
February 8, 2014
El Chorro - Paradise Valley Arizona
Objective:
Replace Iron Horse with Chandon Rose on the Banquet & Catering Menu and Valentine’s Day feature menu
Be the only sparkling wine or wine poured during the Bridal Show
Action:
Presented Chandon Rose for all features – Valentine’s Day, Banquet and catering groups and weddings and February Bridal show .
Results:
Gained the Valentine’s Day feature. Promoted Chandon Rose with the Chandon & Chocolate promotion.
Was the only product poured during the Bridal Show. 100 guests + attended
Gained distribution on the Banquet and Catering menus for groups and weddings. Did not replace Iron Horse, but gained a placement.
Angie Stephenson, Arizona

2. Angie Stephenson, Arizona