1. Communicating Key Messages
Governors Round Table 2019: Strong Roots, Strong Regions
Communicating
Key Messages
Stephanie Smith
Immediate Past
Northwestern Region Governor
© Soroptimist International of the Americas, Inc. ®

2. Communicating Key Messages
Summary:
Changing to increase membership
Increase capacity to serve more women and girls who face obstacles
Increase recognition for our impact
Work as one to fund and implement brand-unifying Dream Programs
FY19/20
Key Message #1: Changing for the Future

3. Communicating Key Messages
How would you respond to:
Every time I turn around there is some new change from SIA and I don’t like it. I can barely get a handle on the insurance changes. We were just understanding the old membership campaign and now it’s a new one. I like the way it used to be.

4. Communicating Key Messages
Summary:
Create an engaging and civil member experience impacts growth and retention
Encourage involvement based on what a member can give increases engagement
Welcome members by listening and responding to their ideas/feedback in a positive manner creates a civil experience
FY19/20
Key Message #2:
Providing a Positive Club Experience

5. Communicating Key Messages
How would you respond to:
There are clubs that require all members to serve on 3 committees and their fundraisers require mandatory participation and ticket purchases. They tell me “We don’t need members who are not willing to meet these requirements”.

6. Communicating Key Messages
Summary:
Be who we say we are and do what we say we do to create a strong brand
ALL clubs should implement our brand-unifying Dream Programs which economically empower women and girls who face obstacles
FY19/20
Key Message #3:
Branding SIA

7. Communicating Key Messages
How would you respond to:
I have clubs sharing with me that they need to support more community based projects to draw in members and they don’t have the resources to add a Dream It Be It program.

8. Communicating Key Messages
Summary:
Dream Programs economically empower women and girls who face obstacles such as poverty, violence or teen pregnancy
Provide access to education and skills training
Focus is on a specific population for a measurable impact
Invest our resources in growing the impact of our Dream Programs to increase our recognition and the number of women and girls we reach
FY19/20
Key Message
#4:
Dream Programs:
Our Impact

9. Communicating Key Messages
Summary:
Focusing our resources and fundraising efforts
Club Giving at 10%
Soroptimist as “cause of choice”
Redirect funds to support the Dream Programs
Attract outside funding
FY19/20
Key Message #5:
How Contributions Support Our Dream Programs

10. Communicating Key Messages
How would you respond to:
Every time we turn around we are being asked to give up our hard earned money to SIA! We barely make enough in our fundraisers to cover our projects – we can’t give out 10%! SIA has other ways of bringing in money – quit looking to the clubs for this.