1. IImpressions/ Views on VOD
Sky One Channel Partnership 2019
£5m (Excluding ROI)
12 Months
Available Now
Broadcast UK
On Demand
Sky Go
Licensing
Investment 12 months
£5m
Reach
Ads1634
Reach
Ads 1634
Media
Value
5.7m
39%
Deliver
IImpressions/ Views on VOD
30” Equivs
Ads 1634
93m
2,486
£17.8m
The Opportunity
A brand now has the exclusive opportunity to align itself as channel partner of Sky One. Sky’s all encompassing entertainment channel. This partnership is available across multiple platforms including Broadcast, On Demand, & through Channel IP Licensing and can be further extended through Activation, Sky Analytics & Sky Advance.
SKY ONE IS
The natural showman
Sky One is the perfect host for a bigger, brighter and bolder style of entertainment. For over 20 years it has been delivering the very best TV entertainment; Sky One is and always will be a natural entertainer.
Bold, mischievous & witty
Sky One is the spontaneous, cheeky channel. It allows people the chance to come together away from their busy lives to have some time to be entertained and enjoy more of the content they love.
Here to entertain!
Sky One’s purpose is to entertain, At the end of long day (or week!) Sky One is there for its viewers, to put back in what the day has taken out.
Sky One Offers…
A Full Channel Sponsorship
Sky One is one of the few opportunities for a brand to have a real “always on” sponsorship. As the biggest channel in our entertainment portfolio, Sky One offers incredible reach, scale & frequency across a premium channel.
A Channel for Everyone to be Entertained!
Sky One is a natural entertainer with a range of the best comedy, drama and entertainment, appealing to a broad audience.
*New* Opportunity - Genre strands!
Another exciting option for a brand to consider is to sponsor specific programming based on genre strands. For example, your brand could sponsor around Comedy & Entertainment, All Drama, All Daytime or Post Peak programming.
More of our own content….and more activation opportunities
Sky One has heritage in bringing viewers some of our most popular and highest rating Sky Original dramas, with the likes of Discovery of Witches, Delicious & Bounty Hunters. This year Sky One is ramping up commissioned shows like never before with 17 Sky Original series. With our own commissions comes more exciting opportunities to activate around our key shows! .
Sky One Scheduling
Sky One content has 3 core values…fresh, exhilarating & entertaining. Sky One’s schedule comprises a range of both Sky Original content & the best of the US, with Drama, Comedy and Entertainment that all embody these values.
Quality Content with A List Talent
With more Sky Originals year on year, the talent list on Sky One gets bigger and better every year, allowing a brand to become synonymous with A list and much loved talent. Some of the top talent in Sky One Originals in 2019 include:
*The above highlights new key seasons but the sponsorship will include all sponsorable content on Sky One throughout the day. Additional shows who’s TX dates are yet to be release will be included within the sponsorship. All scheduling is TBC may be subject to change, and cannot be guaranteed.

2. 30” equiv Impressions/views
Audience Insight
Sky One’s audience are…
Source: GB TGI 2018
Sky One offers a brand the chance to engage with an younger, and more upmarket audience than commercial TV.
Sponsorship Accreditation
Delivering an always on presence…
Linear: 15” and 5” sponsorship idents across all sponsorable content on linear TV. Logo accreditation on all relevant Sky One promos 20” & over
VOD & Online: 15” & 5” idents across all sponsorable Sky One content on catch up and streamed from Sky Go or watched On Demand. 15” idents across all sponsorable Sky One Box Sets streamed on Sky Go or watched On Demand. Logo accreditation on all sponsorsable Sky One show tiles on the Sky One homepage & Sky.com
.Deliveries
Making the Partnership Work Harder
Activation:
Sponsors can elevate the partnership through activation as pictured below. Opportunities include, but are not limited to, social media, content creation, events, experiential or competitions.
Extend to ROI:
Sponsors can extend the sponsorship to ROI delivering an additional 2,701 Ads ” equivs on linear & 6.5m impressions on VOD, which is worth £1.34m for 12 months
Investment: £500,000 gross for 12 months
Making the Partnership Work Smarter
Sky Advance:
Sky AdVance can target individuals across the web and VOD, based on their viewing habits as well as whether they have (or haven’t) seen your idents on TV. We can therefore give you the ability to:
Reinforce your sponsorship message online and through VOD by understanding who has actually seen your ident.
Extend your sponsorship by targeting viewers online and on VOD that have not seen your sponsorship on TV to grow incremental
Sky Advance Investment: £500,000 gross
Sky Analytics:
Sky Analytics enables you to evaluate and plan your sponsorship campaign, maximising its effectiveness. By entering into a data sharing agreement with Sky and matching 1st party data we will be able to report on your campaign based on your customer segments, allowing you to best plan your sponsorship creative and/or optimize your campaign via Advance & Adsmart
Recommended Investment: £75,000+ gross
Opportunity T&C’s
Investment includes UK sponsorship of Sky One linear, On Demand Push & Pull and Sky Go and Licensing.
The ROI sponsorship of Linear, On Demand Push & Pull and Sky Go has not been included in the asking price but is available for additional investment. Please note that the UK linear sponsorship will be simulcast in ROI unless the ROI feed is sold separately. The UK On Demand Push VOD sponsorship and the logo for the UK sponsor on Sky One promos will be carried in ROI regardless of whether there is a separate ROI sponsor, as these feeds/assets cannot be split by territory.
Sky Analytics & Sky Advance are subject to additional investment
Sky Analytics requires sharing 1st party data & signing a data sharing agreement.
Licensing and activation is subject to additional channel approval.
Activation may require additional investment/costs
The final investment excludes activation creative production, logo changes, independent research and is subject to brand, channel and compliance approval .
Affluent: £50k combined family income and over indexing for those in Senior management (130), & spend on insurance (109 health, 113 life)
Influenced by advertising: Over index for “Find TV advertisement useful to help them decide to their future purchase (i126) and “Pay the most attention on adverts/ sponsorships on TV” (i123)
Enthusiastic Shoppers & spenders: Over index for “I’m tempted to buy products I’ve seen advertised” (i118), “It’s important my household is equipped with the latest technology”(i113) and “I pay extra to personalise products to suit my taste and style” (i104)
All Comm. TV
All Comm. TV
Linear 
Ads ABC1
HWCH
Ads 16-34
Actuals
4,602
6,525
5,243
30" equivs
2,182
3,094
2,486
Coverage % 37 42 39
Coverage 000s
10,487
2,968
5,729
OTS
124
156
135
VOD
30” equiv Impressions/views
On Demand & Sky Go
93 million
Channel IP licensing
As part of the partnership a
brand will have the ability to activate through licensing of the Sky One logo. This will enable a sponsor to further cement the partnership across their own communications and for promotions and competitions
Licensing: £500,000