1. Company Overview MISSON: STATEMENT:
Happily ever after is a full service event company that provides full event planning for weddings, and other special events. Our experts are experienced and dedicated professionals with many years of event planning experience. Happily Ever After is unique in that we give our clients our undivided attention and make their dreams become reality. Our services include full event planning, partial planning, day of coordination, makeup artist, styling tips, flower and invitation designs.
MISSON: STATEMENT:
Our mission is to provide our clients with A+ service and make sure their needs and expectations are fully met. Every time we make an event a memorable experience for the client as well as guests attending. We make your vision a reality and add our own unique style to it!

2. Products and Services Market Analysis Summary
We offer products and services such as: full or partial event planning, free consultation, flower and invitations design, day of coordination, Venue Consultation, Budget Development and Tracking, Wedding Styling, Etiquette Consultation, Vendor Recommendations, Monthly Planning Meetings, Concierge Assistance, and Ceremony and Reception Coordination.
Market Analysis Summary
American household spend nearly $20-30 billion every year on weddings and receptions. Therefore, an event planners are in such a high demand. Our main targets are brides, grooms, and their family and friends.

3. Strategy and Implementation Summary
Our strategy is simple: we intend to provide our customers with variety of services. Therefore, whether they require a complete package, or simply consulting on a particular service, we can help.
The company's sales strategy will be based on the following elements:
Placing advertisements in the local press, including The Register Guard, Daily News, New York Times.
Developing affiliate relationships with other service providers (florists, hair stylists, caterers) that would receive a percentage of sales to the referred customers.
Word of mouth referrals - generating sales leads in the local community through customer referrals.

4. Management Summary Financial Plan
Our event planner expert has years of experience in the industry. Martyna knows about all areas of planning, decorating, as well as budgeting. She obtained Wedding and event planning certificate in August She has been planning events her whole life but not until recently she decided to get serious about it. She organized various events such as christenings, birthday parties, dinners, baby showers for friends and family.
Financial Plan

5. Where you can find us…..

7. Biography Martyna Sokol msokol@shopkeep.com
193 Kent Street, Brooklyn, NY 11222
30 Years Old
Single
No kids, no pets

8. Biography
Relevant Personal Information: Martyna lives with her twin sister in Greenpoint, Brooklyn.
Education: Martyna obtained a Bachelor's Degree in Fire and Emergency Management from John Jay College. In addition to her certification in Wedding and Event Planning, she is also a certified EMT.
Experience:
Martyna has done many events throughout her life. However, not until recently she thought about event planning as a business. She does not have much experience in the wedding field but with her passion and unique style, she offers an amazing experience for her clients.
Hobbies: In her free time, Martyna sings and plays guitar
Business Quote: "It always seems impossible until it's done" -Nelson Mandela

9. PRESS RELEASE For Immediate release
Martyna Sokol
Happily Ever After
193 Kent Street, Brooklyn, NY 11222
Mobile:
Happily Ever After Open for Business! Brooklyn, NY – October 5th, 2019

10. Ms Martyna Sokol is a certified wedding planner with a passion for serving people. Her creativity and passion for events & weddings lead her to open her own business. With a Event and Wedding Planner Certification and experience she is more than qualify to organize and plan your events. From birthday to wedding, every event is unique and design according to the client.
She will be hosting her Grand Opening on Saturday, October 5th, 2019 at the Midtown Loft and Terrace in Manhattan. This will be the occasion to introduce the services of Happily Ever After and for the guests to meet the local vendors. Complimentary consultations as well as gift bags will be given. Open to the public, the event will take place from 6:00 pm till 10:00pm.

11. Charities
I would partner up with church for a fundraising event and donate the proceeds to the charity. I would also coordinate with local vendors and organize a wedding giveaway promotion. There are so many couples that can't afford the wedding.
I would offer an internship opportunity in my company to pass on my knowledge and experience.

12. Charities American Society for the Prevention of Cruelty to Animals
Lady Bug
The Breast Cancer Research Foundation
Action Against Hunger
Operation USA

13. Anticipation

14. Arrival

15. Atmosphere

16. Appetite

17. Amusement

18. Appreciation

19. Business License Information
Applying for a Brooklyn, New York Business License usually requires completing a large list of forms and confusing documentation. It will also involve different steps along the way, depending on the specifics of your business.
Cost: The cost of a Brooklyn, New York Business License is unique for the specific needs of each business. The cost of a Brooklyn, New York Business License depends on a company's industry, geographic service regions and possibly other factors.
Business License Organization “License Suite B
Address: 360 Adams Street, Brooklyn, NY 11201
Tax ID info: Apply online at

20. BUSINESS NETWORKING ORGANIZATIONS

21. 30-second sound bite
Hi, My name is Martyna Sokol and I make dreams come true. I provide event planning services for the New York Area.
My company, Happily Ever After, will be holding a grand opening on Saturday, October 5th. I would like to invite your news crew to participate.
We will play the lottery and whoever wins will get services free of charge. With the help from our wonderful vendors and personal resources, we will organize a full event for the winner.