1. Potential of wearables from the perspective of Noldus Wearables for behavioral research
Dr. Andrew Spink
6 September 2016

2. Overview Introduction to Noldus Market Research Example use cases
Pros and Cons of wearables

3. Noldus Information Technology BV
Introduction
Noldus Information Technology BV
Developer of professional software, hardware and integrated solutions for behavioral research
Founded in 1989 by Lucas Noldus, now 135 employees, 50 R&D
7000 customers in 85 countries; academic & industrial researchers
Headquarters in Wageningen, branch offices in France, Germany, Spain, Italy, Hungary, USA, Canada, China

4. Andrew Spink Noldus InnovationWorks Worked at Noldus 17 years
Introduction
Andrew Spink
Noldus InnovationWorks
Worked at Noldus 17 years
Grants and subsidies
Biologist

5. Market Research Work by Lisanne Teekens (U. Twente/Noldus)
> 2000 customers with physiology add-on surveyed
10% response (representative)
Does not include customers who might want to use physiology in the future but are limited by the current technology

6. Current use of physiology Noldus customers
Market Research
Current use of physiology Noldus customers
Bullet 1
Bullet 2
Bullet 2a
Bullet 2b
Bullet 2c
Heart rate
Heart rate variability
Skin conductance
Respiration
Other
Blood pressure

7. Context of current use of physiology measurements
Market Research
Context of current use of physiology measurements
Natural environment
Lab experiment
Living lab

8. What do Noldus customers want to measure with wearables?
Market Reserach
What do Noldus customers want to measure with wearables?
Already using wearables
Would like to
Option A A1 A2
Option B B1 B2
Activity
Heart rate
Heart rate
variability
Blood
pressure
Skin conductance
Location
Respiration

9. E-Watch Project Funded by ITEA, €3.5M subsidy Starting October 2016
Use Cases
E-Watch Project
Funded by ITEA, €3.5M subsidy
Starting October 2016
Philips will develop the next generation of their health watch – e.g. HRV possible
Catherina hospital will validate for cardiology
Noldus will validate for research purposes

10. Use Cases
Proposals submitted
Dynamic training load of tug captains based on workload of trainees in ship’s bridge simulator
Stress levels in people cooking ready meals
Experiences of users of virtual reality setups
Prediction of self-harming in teenagers

11. No interest Driving simulators No advantages
Use Cases
No interest
Driving simulators
No advantages
Single subject, seated, no problem to wire up
Electrodes in car seat to HRV/measure drowsiness in production cars

12. Pros and Cons of Wearables
Summary
Pros and Cons of Wearables
Traditional
Wearable
Accuracy
+++
+ → ++
Getting better
Robustness ++
- → +
Movement can be a problem
Price
- - -
+ + +
Big advantage
Nr. subjects -
But need software support
Mobility
Living lab
Real world
Live data
- / +
+ / -
Not so good yet
Invasiveness
+ +
Easy to wear
Privacy +
Explicit
Accuracy is how close to reality
Robustness is under what circumstances the accuracy is still good