1. Noah Goldman, Seattle, WA. Please go to next slide
Fall John Howie features Belvedere, Grand Marnier and much more!!
Date & Location:
Fall Menu Rollout 2013 John Howie Steak
Objective:
To create a MHUSA flagship spirits program in a high profile, fine dining location to drive velocity through the holiday season as well as utilization of the menu as a marketing tool for high marques both inside and outside of the account.
Action:
Every ambassador or high profile MHUSA visitor to the Seattle market conducted a training for the staff or visited the account
Trainings include: Christine England Belvedere, Wayne Chang Hennessy, Megan Gordon Ruinart
Private High Marque wine tasting
Results:
6 featured cocktails, Belvedere feature page with descriptions and recommended cocktails, Grand Marnier feature page,
Spirit Distributions: Grand Marnier 100, 150, Quintessence;
Hennessy XO, Paradis; Belvedere Bloody Mary, Black Raspberry
Wine Distributions Cloudy Bay Late Harvest Riesling BTG, Krug BTG, Dom Perignon BTG, Dom Ruinart 98 Dom Ruinart 2002, Newton Unfiltered Cabernet, Terrazas Las Compuertas Malbec, Krug Rose
Noah Goldman, Seattle, WA.
Please go to next slide