1. VISIT VICTORIA CASE COMPETITION 2018 951624|955964|925679
VISIT VICTORIA, VISIT THE WORLD ADOPTION OF NEW TECHNOLOGY, MARKETING AND ENGAGEMENT IN TOURISM
VISIT VICTORIA CASE COMPETITION |955964|925679

2. Our Xiang, 25 traveller from China
Source: Xiang Ao from MBS September 2017 Cohort

3. 40% 140 BORN OVERSEAS UNIQUE NATIONS
MELBOURNE’S BLEND OF ETHNICITY AND GOURMET FOOD ARE AN OPPORTUNITY TO OFFER A UNIQUE EXPERIENCE.
BORN OVERSEAS
40%
UNIQUE
NATIONS
140
Australian Bureau of Statistics - Census, 2016; Hello Fever – Compliments to the Chef, 2018

4. 93% 62% UNIQUE FOOD EXPERIENCES CULINARY TOURS AND ROUTES
TARGETING MILLENIAL, FOODIE ADVENTURERS WHO ARE INCREASINGLY CHOOSING DESTINATIONS WITH FOOD IN MIND
CULINARY TOURS AND ROUTES
62%
UNIQUE FOOD EXPERIENCES
93%
Source: World Food Travel Organisation; 2016, UN World Tourism Organisation, 2012; Restobiz, 2016

5. sharp, fast, fun and genuine
PROVIDE ACCESS TO DIVERSE CUISINES, ENABLE DISCOVERY OF UNIQUE COMMUNITIES AND GENERATE EXCITEMENT IN VISITING VLOG & INSTA PLACES
Maps
Food Trails
Network effects
sharp, fast, fun and genuine
v l g
Source:

6. #VisitVictoriaVisitTheWorld
ADDITIONAL MARKETING THROUGH FREE MEDIA AND PAID ADVERTISING. IMPLEMENT WITH MARKETING NOISE RISK IN MIND, FOCUS ON TIMING, SUCCESS MEASURES AND GROWTH PLAN IN MIND
#VisitVictoriaVisitTheWorld
#VVVTW
MULTICULTURAL FOOD TRAIL
Source: venngage.com. blog.simplyhired.com.

7. CAPEX ESTIMATED AT $1M. OPEX ESTIMATED AT $280K PER ANNUM.
High scenario (1% growth)
Medium scenario (0.5% growth)
Low scenario (0.25% growth)
Source: Victoria State Government, Economic Development, Jobs, Transport and Resources, internal data analysis

8. Our Xiang, 25 traveller from China
Source: Xiang Ao from MBS September 2017 Cohort