1. Business drivers for Webex
What’s at stake in your organization?

2. Why are you deploying Webex?
The first step in your Webex adoption journey is to have a very clear understanding of why you’re deploying in the first place:
What are the key business drivers?
What kind of business benefits will Webex enable?
What are the opportunities for innovation?
Being clear on business drivers will help to keep your whole adoption effort focused on what really matters. It will help to sell the value to leaders, persuade employees to take part, identify compelling use cases, and measure how well you are doing.

3. Business benefits Process People Profit
Faster info search
Process improvement
Faster communications
Reduced absence
Reduced travel expense
Faster people search
Peer-peer support
Reduced
Business benefits typically fall into three areas:
01 People Process Profile
You’ve chosen Webex to help transform your business. What benefits are most important to you?
Focus in on just a few areas.
People
Attract and retain talent
Employee engagement
Culture change
Wellness
Work/Life balance
Great place to work
Profit
Reduce office space
Faster time to market
Innovation
Customer satisfaction
Higher productivity
Increased sales

4. Business drivers worksheet
Use this worksheet to build a clear understanding of the business drivers behind your Webex deployment.
Current state
What is the business situation that you want to change?
Desired future state
Once the situation is changed, what will it look like?
Impact
How will the business benefit from this change?
How will our people benefit from this change?
Stakeholders
Which people need to be involved to make this happen?
Who cares about this happening?
Webex
How will high adoption of Webex make this happen?
Metrics
What numbers can we put against the current state?
How do we want those numbers to change?

5. In your own words Why you are deploying Webex?
Now that you have thought through your business drivers, it’s time to put
it in your own words. If you can’t articulate the purpose and intent, then it will be very difficult to persuade others to come onboard. Start by writing a paragraph. Then condense it to a single sentence.
Why you are deploying Webex? Written in one paragraph.
Why you are deploying Webex?
Written in one sentence.
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6. Business driver worksheet – example
Use this worksheet to build a clear understanding of the business driver behind your Webex deployment.
Current state
Our travel spending is out of control because it’s important for our people to have face time.
Our people think we’re behind the times and not a cool place to work.
We have a huge office footprint and people feel they can’t work effectively from home.
Desired future state
People will default to videoconferences before considering travel.
We will provide a smart, engaging workplace and our people will agree.
People will feel able to work from home just as well as from the office. We will consolidate office space.
Impact
Big savings on travel expense. Less travel means more productivity. People feel less 'wear and tear' from being on the road and away from home.
Better workplaces mean we attract new talent and hold on to them longer.
Big savings on office overheads. Our people have more control over their time by working from home.
Stakeholders
The CFO and Finance department care about reducing travel.
HR is concerned about employee perception, attraction, and retention.
The Head of Facilities cares about reducing office footprint.
The web team is eager to enable working remotely.
Webex
Webex will provide videoconferencing to replace all but the most important travel requirements. This will be supported by a “when to travel” policy.
The ability to work and meet anywhere, anytime, and the visibility of Cisco Webex room devices will improve our digital credentials.
Video calls, messaging, and easy sharing will make home workers feel part of the team and present.
Metrics
Finance has baselined our travel expenses at $80,000 per month. Target for the year is to save $300,000 in travel.
We score an average of 3/10 on our user engagement survey for “Modern Workplace” questions. Next year our target is 6 out of 10.
Employees currently work from home avg. 0.5 days. By week 24 our target is avg. 1.0 days per week.

7. In your own words – example
Now that you have thought through your business drivers, it’s time to put it in your own words. If you can’t articulate the purpose and intent, then it will be very difficult to persuade others to come onboard. Start by writing a paragraph. Then condense it to a single sentence.
Why you are deploying Webex? Written in one paragraph.
Why you are deploying Webex?
Written in one sentence.
We are deploying Webex to massively reduce the burden of travel, modernize our workplace, and make working from anywhere possible. Videoconferencing, messaging, easy sharing, and search will make us far more flexible and agile so that we can face the challenges of the digital age without being bound to office desks, commutes, and long trips. Once we’re all aboard with Webex, we will save money and give time back to each of us for what really matters.
Webex will free us from our desks and keep us off the road so that we have more time for quality work and looking after ourselves and families.