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December 21, 2017
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“It’s a New Day in Wound Care”
Welcome to NuMed “It’s a New Day in Wound Care”
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NuMed Overview Products Targeting Market $ Potential Competition
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NuMed Corporate Team: Larry Leder, CEO Sharon Packard, VP of Operations
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NuMed Commitment: Quality Products, Cost Savings, Exceptional Service
Our approach to the Advanced Wound Care Market is simple; offer a high quality wound care product line, represented by Professional local Independent Representatives at a very competitive price. We search for products globally in order to find wound care items to meet or exceed the needs of our customer, cost effectively. By keeping our costs under control we can pass the savings on to your customer. Our goal is to offer the customer exceptional value while offering you a line of products that you will be proud to promote and financially rewarded for your efforts.
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A successful IR: Ability to Communicate Existing relationships
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Ideal wound dressing No single dressing is suitable for all types of wounds. Often a number of different types of dressings will be used during the healing process of a single wound. Dressings should perform one or more of the following functions: Maintain a moist environment at the wound/dressing interface Absorb excess exudate without leakage to the surface of the dressing Provide thermal insulation and mechanical protection Provide bacterial protection Allow gaseous exchange Leave no foreign particles in wound Absorb wound odor Be non-adherent to the wound and easily removed without trauma Provide some debridement action (remove dead tissue and/or foreign particles) Be non-toxic, non-allergenic and non-sensitizing (to both patient and medical staff) Sterile
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NuMed Dressings: Foams Hydrogel Dressings Hydrocolloids Alginates Composites Collagen
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Foam Dressings - Overview
Especially useful for wounds with moderate to heavy exudate (drainage) production. The absorptive ability of a foam dressing must match the exudative property of the wound. A dressing labeled "light" or "thin" won't absorb as much exudate as a product labeled "extra" or "plus." Foam dressings may be used as a primary or secondary dressing.
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Hydrocolloid Dressings – Overview
Occlusive, they do not allow water, oxygen, or bacteria into the wound Provide a moist wound healing environment They cause the pH of the wound surface to drop; the acidic environment can inhibit bacteria growth. Hydrocolloids cannot be used if the wound or surrounding skin is infected.
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Hydrogel Dressings – Overview
Hydrogels are indicated for management of pressure ulcers, skin tears, surgical wounds, and burns Because they contain up to 95% water, hydrogels cannot absorb much exudate and should be reserved for dry wounds or wounds with minimal drainage.
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Calcium Alginate – Overview
For wounds with moderate to heavy drainage The alginate forms a gel when it comes in contact with wound fluid Capable of absorbing up to 20 times its weight in fluid Can be used in infected and non infected wounds It should not be used with dry wounds or wounds with minimal drainage; it could dehydrate the wound, delaying healing With silver provides antimicrobial protection
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NuMed Calcium Alginates:
Alginate Dressing Alginate Rope Silver Alginate Dressing Silver Alginate Rope
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Composite Dressings – Post Operative
Composite dressings have multiple layers and can be used as primary or secondary dressings They are appropriate for wounds in most healthcare settings including; emergency care, surgical incisions, intensive care and chronic wounds
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Collagen Dressings and Particles - overview
Stimulate new tissue development in the wound bed Stimulate wound debridement Primary dressing for infected and non infected wounds Help create an environment conducive to healing May be used in combination with topical agents
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Wound Treatment Protocol Wound Treatment Formulary
Terms you will hear: Wound Treatment Protocol Wound Treatment Formulary HCPCS codes
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The Healthcare Common Procedure Coding System (HCPCS) was established in 1978 to provide a standardized coding system for describing the specific items and services provided in the delivery of health care. Such coding is necessary for Medicare, Medicaid, and other health insurance programs to ensure that insurance claims are processed in an orderly and consistent manner.
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Dressing Market
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Chronic Wound Market = $25 Billion
Chronic Wound = wound not healed in 30 days Causes: Aging Population Diabetes Obesity
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Acute Wound Market: $20 Billion
70 million+ surgeries Surgical site infections (SSI) 2%-10% Pressure Ulcers (post admittance) Traumatic wounds Abrasions Burns
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Targeting: Nursing Homes Podiatrist Hospitals DME Wound Clinics Home Health, Hospice Anywhere wounds are cared for Regional Distributors Wound Care is a large market and growing at a double digit rate.
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$ Potential: Nursing Home (100 beds) $10,000 - $20,000+ Podiatrist $1,000 - $20,000+ Hospital $5,000 - $100,000+ Wound Clinic $5,000 - $50,000+ Regional Distributor $5,000 - $500,000+
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HME / DME Dr. prescription Dr. may recommend a supplier (local, Mercy Surgical, Advanced Tissue…) Patient/family may have to find Discharge Planner
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Selling Process: Presentation Evaluation if needed Note: each of our products has an average change rate of every 3 days. Conversion
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You need a Champion/Coach!
Key Wound Care Contacts: Hospital – CWOCN, WCN, SURGEON, PT, PA, MM, ICN, NP, ORS… Nursing Home – DON, ADON, DR, CWOCN, WCN, PT, NP, MM… Home Health - CWOCN, WCN, DIRECTOR, DR, PA, NP… DME - Owner You need a Champion/Coach!
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Who makes the buying decision?
Economic Buyer - Purchasing Technical Buyer - Committee User Buyer – Nurse, Dr.
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Competition: Medline Smith & Nephew Molnlyke McKesson, Cardinal… Regional Distributors
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Best Practice: Know your products You don’t need to be a WC expert Too hot, too cold = not good for products GPO’s 15% - 20% set asides 99% of being successful or lucky is preparation.
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NuMed Commitment: Quality Products, Cost Savings, Exceptional Service
Our approach to the Advanced Wound Care Market is simple; offer a high quality wound care product line, represented by Professional local Independent Representatives at a very competitive price. We search for products globally in order to find wound care items to meet or exceed the needs of our customer, cost effectively. By keeping our costs under control we can pass the savings on to your customer. Our goal is to offer the customer exceptional value while offering you a line of products that you will be proud to promote and financially rewarded for your efforts.
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Questions?
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Good Luck and Good Selling!
“It’s a New Day in Wound Care”
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