1. December 21, 2017

2. “It’s a New Day in Wound Care”
Welcome to NuMed
“It’s a New Day in Wound Care”

3. NuMed Overview
Products
Targeting
Market $ Potential
Competition

4. NuMed Corporate Team:
Larry Leder, CEO
Sharon Packard, VP of Operations

5. NuMed Commitment: Quality Products, Cost Savings, Exceptional Service
Our approach to the Advanced Wound Care Market is simple; offer a high quality wound care product line, represented by Professional local Independent Representatives at a very competitive price.
We search for products globally in order to find wound care items to meet or exceed the needs of our customer, cost effectively. By keeping our costs under control we can pass the savings on to your customer.
Our goal is to offer the customer exceptional value while offering you a line of products that you will be proud to promote and financially rewarded for your efforts.

6. A successful IR:
Ability to Communicate
Existing relationships

7. Ideal wound dressing
No single dressing is suitable for all types of wounds. Often a number of different types of dressings will be used during the healing process of a single wound. Dressings should perform one or more of the following functions:
Maintain a moist environment at the wound/dressing interface
Absorb excess exudate without leakage to the surface of the dressing
Provide thermal insulation and mechanical protection
Provide bacterial protection
Allow gaseous exchange
Leave no foreign particles in wound
Absorb wound odor
Be non-adherent to the wound and easily removed without trauma
Provide some debridement action (remove dead tissue and/or foreign particles)
Be non-toxic, non-allergenic and non-sensitizing (to both patient and medical staff)
Sterile

8. NuMed Dressings:
Foams
Hydrogel Dressings
Hydrocolloids
Alginates
Composites
Collagen

9. Foam Dressings - Overview
Especially useful for wounds with moderate to heavy exudate (drainage) production.
The absorptive ability of a foam dressing must match the exudative property of the wound. A dressing labeled "light" or "thin" won't absorb as much exudate as a product labeled "extra" or "plus."
Foam dressings may be used as a primary or secondary dressing.

10. Hydrocolloid Dressings – Overview
Occlusive, they do not allow water, oxygen, or bacteria into the wound
Provide a moist wound healing environment
They cause the pH of the wound surface to drop; the acidic environment can inhibit bacteria growth.
Hydrocolloids cannot be used if the wound or surrounding skin is infected.

11. Hydrogel Dressings – Overview
Hydrogels are indicated for management of pressure ulcers, skin tears, surgical wounds, and burns
Because they contain up to 95% water, hydrogels cannot absorb much exudate and should be reserved for dry wounds or wounds with minimal drainage.

12. Calcium Alginate – Overview
For wounds with moderate to heavy drainage
The alginate forms a gel when it comes in contact with wound fluid
Capable of absorbing up to 20 times its weight in fluid
Can be used in infected and non infected wounds
It should not be used with dry wounds or wounds with minimal drainage; it could dehydrate the wound, delaying healing
With silver provides antimicrobial protection

13. NuMed Calcium Alginates:
Alginate Dressing
Alginate Rope
Silver Alginate Dressing
Silver Alginate Rope

14. Composite Dressings – Post Operative
Composite dressings have multiple layers and can be used as primary or secondary dressings
They are appropriate for wounds in most healthcare settings including; emergency care, surgical incisions, intensive care and chronic wounds

15. Collagen Dressings and Particles - overview
Stimulate new tissue development in the wound bed
Stimulate wound debridement
Primary dressing for infected and non infected wounds
Help create an environment conducive to healing
May be used in combination with topical agents

16. Wound Treatment Protocol Wound Treatment Formulary
Terms you will hear:
Wound Treatment Protocol
Wound Treatment Formulary
HCPCS codes

17. The Healthcare Common Procedure Coding System (HCPCS) was established in 1978 to provide a standardized coding system for describing the specific items and services provided in the delivery of health care. Such coding is necessary for Medicare, Medicaid, and other health insurance programs to ensure that insurance claims are processed in an orderly and consistent manner.

18. Dressing Market

19. Chronic Wound Market = $25 Billion
Chronic Wound = wound not healed in 30 days
Causes:
Aging Population
Diabetes
Obesity

20. Acute Wound Market: $20 Billion
70 million+ surgeries
Surgical site infections (SSI) 2%-10%
Pressure Ulcers (post admittance)
Traumatic wounds
Abrasions
Burns

21. Targeting:
Nursing Homes
Podiatrist
Hospitals
DME
Wound Clinics
Home Health, Hospice
Anywhere wounds are cared for
Regional Distributors
Wound Care is a large market and growing at a double digit rate.

22. $ Potential:
Nursing Home (100 beds) $10,000 - $20,000+
Podiatrist $1,000 - $20,000+
Hospital $5,000 - $100,000+
Wound Clinic $5,000 - $50,000+
Regional Distributor $5,000 - $500,000+

23. HME / DME
Dr. prescription
Dr. may recommend a supplier (local, Mercy Surgical, Advanced Tissue…)
Patient/family may have to find
Discharge Planner

24. Selling Process:
Presentation
Evaluation if needed Note: each of our products has an average change rate of every 3 days.
Conversion

25. You need a Champion/Coach!
Key Wound Care Contacts:
Hospital – CWOCN, WCN, SURGEON, PT, PA, MM, ICN, NP, ORS…
Nursing Home – DON, ADON, DR, CWOCN, WCN, PT, NP, MM…
Home Health - CWOCN, WCN, DIRECTOR, DR, PA, NP…
DME - Owner
You need a Champion/Coach!

26. Who makes the buying decision?
Economic Buyer - Purchasing
Technical Buyer - Committee
User Buyer – Nurse, Dr.

27. Competition:
Medline
Smith & Nephew
Molnlyke
McKesson, Cardinal…
Regional Distributors

28. Best Practice:
Know your products
You don’t need to be a WC expert
Too hot, too cold = not good for products
GPO’s 15% - 20% set asides
99% of being successful or lucky is preparation.

29. NuMed Commitment: Quality Products, Cost Savings, Exceptional Service
Our approach to the Advanced Wound Care Market is simple; offer a high quality wound care product line, represented by Professional local Independent Representatives at a very competitive price.
We search for products globally in order to find wound care items to meet or exceed the needs of our customer, cost effectively. By keeping our costs under control we can pass the savings on to your customer.
Our goal is to offer the customer exceptional value while offering you a line of products that you will be proud to promote and financially rewarded for your efforts.

30. Questions?

31. Good Luck and Good Selling!
“It’s a New Day in Wound Care”