1. National Health Center Week 2019
Planning Webinar
NACHC Advocacy Team
June 2019

2. NACHC Advocacy Team Susan Burton
Director, National Grassroots Advocacy
Kristin St. John
Deputy Director, National Grassroots Advocacy

3. Questions during the webinar
Please note: audio for today’s webinar is provided via your computer.
If you have questions at any point during the presentation, please type them in the chat box to the right of your screen.
If you do not see the chat box, click the icon at the top of the screen- it should light up blue and the box will drop down.

4. 2019 Sponsors
GOLD
SILVER
BRONZE
As of 6/3//19

5. Goals Celebrate health centers Increase awareness and community buy-in
Advocate for long-term stable funding for CHCs

6. Celebrating America’s Health Centers:
This year’s theme
Celebrating America’s Health Centers:
Rooted in Communities
#NHCW19
#ValueCHCs

7. This year’s focus days Sunday, August 4 Social Determinants Day
Thursday, August 8
Stakeholder Appreciation Day
Monday, August 5
Health Care for the Homeless Day
Friday, August 9
Health Center Staff Appreciation Day
Tuesday, August 6
Agricultural Worker Health Day
Saturday, August 10
Children’s Health Day
Wednesday, August 7
Patient Appreciation Day

8. Everything you need is online!

9. Four steps to success 1. Planning – Start Early!
Identify GOAL & Benchmarks
Create a committee, consider working with local partner organizations
Make sure you have board & leadership support
Determine the types of event(s) you would like to hold
Create invitation & sponsor list
2. Outreach
a. Invitations to local, state, federal elected officials
b. Seek Sponsors–Start with a list of potential sponsors and begin getting the word out
c. Don’t forget the media – TV, Radio, Newspaper, Online
3. Persistence
a. Create a timeline to continue reaching out to elected officials, the media and other invitees leading up to the event
b. Make sure your communications plan includes regular updates for sponsors, attendees, and the public
4. Thank Yous & Notes of Success

10. NHCW 2018 Making NHCW Your Own
Erik Salholm, Communications Manager | Open Door CHC
4/17/2019
Open Door had made some token efforts for NHCW in past years. We saw an opportunity to make it more of a highlight of our year, from a communications perspective.

11. Planning – Pain Points & Opportunities
Staff Capacity
Too Many Ideas!
Messaging fatigue
Coordinating / Engaging Clinic Staff
Test out new comms structures / tactics
Celebrate community
Engage, celebrate, and appreciate our work
Benchmark the success of our NHCW efforts

12. “Empowering the community”
A Starting Place To Make It Your Own
Our Theme:
“Empowering the community”

13. Finalizing Our Strategy
Legislative visits
Voter Registration
Highlighting Open Door’s regular activities that align with NHCW calendar
Internal communication
Enter the Photo / Video Contest
Nominate a healthcare hero

14. Our NHCW 2018 Events Monday: Clinic Dress-up day
Wednesday: Hosting district representatives from Congressman
Thursday: Voter registration drive
Friday: NPPA Graduation
Saturday: Drinks For Non-profits

15. Staff Engagement

16. Our NHCW Content Calendar
Daily posts on Facebook (many with unique videos)
Daily blog posts on website
Daily posts on our internal web portal
s to the clinic, flyers and activity packs
**Make sure communicating internally re goals and activities as well as external

17. Lessons – The Good

18. Lessons Start planning now!
Use NHCW calendar as a foundation - adapt it to the specific needs of your own organization and community
Keep it manageable – there are easier ways to do video
Decide on your organization’s biggest goal for NHCW
Find out what your employees think
This year’s results are next year’s plan

19. The how-tos of sponsorship
Types of Sponsorship
In kind, Cash, Participation & Volunteers
Securing Sponsors
NACHC
National Sponsors Paired with Local Events
Health Center Connections
Survey Your Contacts
Who knows who?
Who does your HC work with?
Who do your partners work with?
Local Media – promote NHCW events & raise awareness

20. NHCW & Members of Congress
Timing (it’s no coincidence!)
August Recess
Start Early & Be Persistent
Work with Staff in DC & State/District
Sample invitation letter on NHCW webpage
Flexibility is Key
Pay Attention to Timing & Rules
Campaign Events Strictly Prohibited
MOCs & Event Posting, Sponsorship Opportunities

21. https://healthcenterweek.org/submit-your-event
Post your events!

22. 2019 Picture & Video Contests
We’re running both contests again this year!
Start thinking about the pictures and video that best represent the
work your Health Center does and how you will celebrate NHCW 2019.
Submit your NHCW photos and videos from August 1-31 for a chance to win awesome prizes!

23. #NHCW19 Social Media
Be sure to post about National Health Center Week on Facebook, Twitter, and other social media outlets using the hashtags #NHCW19 and #ValueCHCs

24. Other Tools & Resources
Activities & Event Ideas
NHCW Webinars & Presentations
Media Toolkit
Spanish Materials
Social Media Tools
NHCW Store
Template Proclamations, Resolutions & Invitations
… and more!
Factsheets
Sponsorship 101

25. NHCW Online Store https://healthcenterweek.org/store Posters
Seed packets
Banners
Reusable bags
Mugs
Water bottles
Coloring kits
… and more!
T-shirts

26. https://healthcenterweek.org/submit-your-event
Post your events!
Don’t forget!

27. NACHC Advocacy Team Susan Burton
Director, National Grassroots Advocacy
Kristin St. John
Deputy Director, National Grassroots Advocacy

28. Questions?