1. A UDOT and DPS Program ZEROFATALITIES.COM
Add Utah picture for background picture
ZEROFATALITIES.COM

2. MONTHLY NEWSLETTER
OPEN RATE %

3. Teen memoriam

4. ZERO FATALITIES SAFETY SUMMIT
WHO SHOULD ATTEND
Come prepared to share ideas, gain ideas and find new ways to improve traffic safety in Utah
Law Enforcement Personnel
City, County and State Government Officials
Educators and Counselors
Child Passenger Safety Technicians
Traffic Safety Engineers
Health and Medical Professionals
Emergency Responders
Traffic Safety Advocates
Judicial Members

5. collateral

6. OUTREACH

7. Evolution of the parent-night
80-minute classroom presentation
90-minute before/after school presentation
60-minute before/after school presentation

8. Parent-night presentation Goals
Zero Fatalities is the only acceptable number of deaths!
Make people believe Zero Fatalities starts with one, them.
Convince parents they are the key to safe teen drivers.
Change driving behaviors!
Teach and review GDL laws.
Initiate a parent-teen conversation on rules and expectations.
Discuss the dangerous driving behaviors and skills to avoid them.
Follow-up!
Continue the parent-teen conversation.
Feedback
Data!

9. PARENTS: Parent-night web app ZERO.PARENTNIGHT.APP
Using your smartphone, sign in to this meeting and complete your teen’s attendance by going to the following URL:
ZERO.PARENTNIGHT.APP

10. Parent-night web app
Creating parent-teen conversations

11. parent-student contract

12. nurture email campaign
Parent Night:
9,504
s sent to parents
April
May
June
2,526 s sent
3,558 s sent
2,988 s sent

13. GDL Pre-Test/Post-Test
Data – quantitative
GDL Pre-Test/Post-Test

14. Data - qualitative
This presentation helps you remember what is important in life. Living life is important to me so I will change my bad driving habits so that I don’t put my life or the life of anyone else in danger.
I was so not looking forward to coming. When I sat down, I didn’t have a great attitude. I am so very grateful for this meeting and for the presentation that you gave. For me, it was an excellent reminder. For my son it was a fabulous opportunity for me to bring up the scenarios and situations I have experienced and to let him know where I stand.
Being aware of all the effects of what could happen gave me more knowledge to be more aware in how I drive and for my child. We can now talk with more knowledge about it.
I'll wear my seatbelt every time now.
It has made me more aware of the dangers and made it clear in my mind that it definitely is not worth it to drive distracted. Life is far more important. Life is too precious.
Learned about the do not disturb while driving app on the iPhone. This is bad ass and will change my life.
I will be more careful of my speeding habits and not using my phone while driving.
Recommit to stop bad/lazy driving habits.
I think it would be more beneficial for both parents to be required to attend with their student. Wow, the feeling I got listening to this has helped recommit myself to not even being on my phone when I drive, and I know my son will help me fulfill this renewed commitment. We will help each other.

15. outreach presentations