1. Baby Powered Baby Bouncer
Green Team A
2.009 – Product Engineering Processes

2. Market $5 Billion Baby Toy Market
Atlanta Journal & Constitution (GA), May 26, 2002
Fastest growing sub-sector in toy market are for infants and pre-school children
“Good news for US”, Euromoniter International,
Consumers desire more interactivity and market shows this trend.

3. Customer Needs Speaking with parents: More Lights
More sounds, longer sounds/songs
Keep baby occupied
Batteries are annoying
Interactive toys on the market require up to 3 C-cell batteries

4. Competition 15th Top Seller at BabiesRUs.com
The saucer is difficult to assemble – as a downside to saucer product
Step and play – complaints, doesn’t jump
15th Top Seller at BabiesRUs.com
4th Top Seller at BabiesRUs.com

5. Feasibility Baby Power Battery Power – C cell battery
Typical Baby Weight
15 lbs ~ 30 lbs
Typical Jump
4 inches
N jumps/minute
Battery Power – C cell battery

6. Baby Power

7. Sketch

8. Main Features
Cascading Light System - Ratchet system that keeps track of lights
Music - Voice coil to generate sounds and lights
Mechanical Spinner – Geared up plastic viewing module
Random Baby Toys

9. Safety Regulations
Consumer Products Safety Commission
Cords and strings must be out of reach of children
No sharp edges/points, small parts which can choke children, or loud noises
Propelled objects cannot be made to hurt children in any way
Electric Toys
Maximum surface temperature requirement
Electric construction guidelines
No exposed wires
MUST HAVE LOTS OF WARNING LABELS!

10. Conclusion Thriving baby toy market Addresses customer’s needs
Lights, sounds, and interactivity
Capable of matching/beating competition in features
Secondary concerns (i.e. safety) were considered and addressed
Fits scope of class, versatile, and makes for a fun project