1. Objective 1.04: Foster positive relationships with customers to enhance company image.

2. The nature of positive customer relations
Customer relations- the way a business and employees of the business communicate and interact with their customers.
Importance of positive customer relations
Develops customer trust in product or service
Allows company to seek and act on customer feedback to improve product or service
Develops repeat business
Establish long term success
Techniques for building
Use Common Courtesy
Understand each customer has unique needs
Listen to and engage your customers
Set and achieve high service standards

3. How can customers find out what companies have good ratings?
Talk to friends and family
Review the Better Business Bureau website
Look at the American Consumer Satisfaction Index
Look at customer ratings on trustworthy websites
Look up ratings done by local governments (ie. Restaurant Grades)