1. Wiley – IEEE Press Best Practices for Wiley-IEEE Press Series
Simone Taylor
Director, Editorial Development

2. Overview
The Wiley - IEEE Press Imprint publishes titles in a range of Series covering subjects across electrical, electronic and computer engineering.
Key topics include:
Power engineering
Biomedical engineering
Digital & mobile communications
Network management
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3. About 47% of Press titles* come from series
*Not including CS, Standards Titles
“Other” includes new series, such as
Information & Communication Networks Security
Professional Engineering Communication
Systems Science and Engineering
ComSoc Guides to Communications Technologies
… plus older, inactive series, such as RF and Microwave, Understanding Science & Technology

4. Series development and maintenance
Define Aims & Scope
Assess relevance and potential growth of proposed subject area
Outline potential partnerships with IEEE constituent societies.
Maintain marketing and promotion: Research Branding Strategic market analysis
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5. Aims & Scope Assess strategic fit with overall programme
Identify primary target audience
Define precisely proposed subject coverage: main topics, technologies
Provide clarity on likely type of book and audience, e.g. Reference text Handbook Senior-level textbook
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6. Acquisition and output
Identify key technology areas
Why are these technologies important? How do they relate to developments in the industry as a whole?
Is this a growing/thriving industry
Aim to commission 3 – 5 projects per year
Aim to publish 1 – 2 books a year to maintain impact
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7. IEEE Society partnerships
Society mission, vision, scope
Number of members
Membership needs: information, certification, professional development
Key conferences, workshops
Subject areas and interests.
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8. Marketing and strategic analysis
Strong branding
Author/customer interactions: amazon.com, social media, conferences
Market share/competitor analysis
Monitoring and responding to industry trends
Re-positioning and adjusting as required.
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9. Thank you
Any questions?
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