1. Auto Coach Client Leave Behind
Summary/Overview
Auto Coach is a custom content opportunity that will position a representative from [CLIENT] (CEO, Owner, etc.) as a real-life coach, helping consumers navigate everyday life through the lens of sports. The representative will be seen as a trusted and caring coach who teaches consumers life lessons about everything from distracted driving to finances to safety and more.
Insights
1.3 dealerships
Consumers will only visit
as part of their research
19 hours
The average consumer spends
researching a car purchase
11.3 of which are spent online
SOURCE: JD Powers, Asbury Automotive Group
Broadcast
:30 Second branded Auto Coach spots
:30 Second client spot bank
:05/:10 Second billboard
Digital
ROS campaign on [STATION] site with Auto Coach branded ads
Facebook branded posts campaign (featuring articles/video content)
CTA will drive to [CLIENT] website
Targeted YouTube pre-roll campaign
Replicate broadcast schedule with targeted OTT campaign
Value Proposition
[STATION] will position [CLIENT] as the expert in the [VERTICAL] field, recommending them as a trusted coach and advisor in the [VERTICAL] industry.
[CLIENT] will gain exposure to a new audience with [STATION], driving new leads and potential sales.
Pricing
Include area for pricing – high end summary of primary elements for specific price bank.
Contact Info
AE contact information