1. October 29, 2017
MKTG
5604

2. AGENDA AR PROJECT REVIEW
OCTOBER 29, 2017
Project Overview & Purpose | Project Expectations | Milestones | Examples | Q & A

3. PREPARE YOU TO PITCH NEW IDEAS
Build a business strategy to address a market need.
Draw meaningful business insights from research & analytical tools.
Utilize data, primary research, and secondary research to illustrate key points.
Pitch to potential clients, decision-makers, and investors.

4. 30 Legendary Pitch Decks:
ONLY 12 SLIDES?!
You might have as little as 5 minutes to pitch your innovation to a prospective client, investor, or internal decision-maker. So, it’s important to tell a convincing story in a short amount of time.
The project’s 12-slide format gives you practice in prepping a pitch deck. Focus on the most important insights that comprise a strong business case for your idea & corresponding strategy.
You can include additional details in the appendix; but these slides should not be addressed in the presentation, unless directly referenced during Q&A.
30 Legendary Pitch Decks:

5. TOOLS HELP DEVELOP THE INSIGHTS THAT FORM YOUR MARKETING STRATEGY
In your final presentation, don’t highlight the tool, instead reveal the insight.
5C’S ANALYSIS
SEGMENTATION:
WHO-WHAT-WHY
VALUE PROPOSITION DESIGN
COMPETITIVE ANALYSIS
BRAND POSITIONING:
3C’S
WELL- DEFINED TARGET SEGMENT +
BUYER PERSONA
OUR UNIQUE SOLUTION TO A CUSTOMER PROBLEM + ”FIT”
PERCEPTUAL MAP & OUR COMPETITIVE STRATEGY
OUR BRAND POSITION & EXPRESSION RELATIVE TO COMPETITORS
IDENTIFY OPPORTUNITIES,
THREATS, & UNMET NEEDS

6. DISCONFIRMING INFORMATION
NOTES FOR MIS 5001
SYSTEMS IMPACT
DISCONFIRMING INFORMATION
DATA
Demonstrate your understanding of the broad impact on systems, stakeholders, communities of practice
Have you sought disconfirming information to test the viability of your ideas and/or unintended consequences?
Are you able to get the data that you want? How would you get it? And is social data part of this?

7. MILESTONES
10/29
PROBLEM– SOLUTION FIT
Gathering market research on the product-market fit; use the analytics tools provided to develop key insights for your strategy; collect feedback on the systems-implications; refining your idea & system approach based on findings
11/15
FINAL INSIGHTS + STRATEGY
11/22
DRAFT PRESENTATION
11/29
FINAL PRESENTATION

8. EXAMPLES