1. Caller ID for Managed Critical Communication
Eric Golin – Everbridge Chief Architect
IP-NNI Task Force Meeting 8/7/2019

2. Agenda Everbridge Company & Platform Overview
Everbridge Customer Use Cases
Shaken Considerations for Everbridge Customers

3. Everbridge
We provide enterprise software applications
to improve organizational response for critical events to keep people safe and businesses running. Faster.
835+
Employees
4,500+
Enterprise customers
3B+
Messages sent 2018
100M+
US Contacts Reachable
Verticals1

4. Deep Public Sector Customer Base
Notable Large Scale Deployments
State of Florida – 20.6M population
State of New York – 19.7M population
National Capital Region – 6M population
State of Connecticut – 3.6M population
Southeastern Task Force, PA – 4.7M population
New York City – 8.2M population
Cook County, IL – 5.1M population
Houston, Texas – 2M population
Orange County, CA – 3M population
Sacramento, CA – 1.5M population
Philadelphia, PA – 1.5M population

5. Everbridge is used for Critical Communications
Everbridge Suite is a Critical Event Management Platform
Delivered as a SaaS application via web and mobile interfaces and public APIs
Secure, Scalable, Mission-critical (24x7x365) Service
Customers use Everbridge to manage communication and respond to emergencies
Quickly and reliably aggregate and assess threat or risk data
Locate people at risk and responders available to assist
Automate the execution of pre-defined communication processes
Deliver messages utilizing multiple communication paths: Voice, SMS, , others
Collect and aggregate responses where requested

6. Everbridge Platform
Customers use Everbridge through Web GUI, Mobile apps and APIs.
The Everbridge Platform manages data and communications for the Customer.
Messages are sent through external communication networks across multiple channels:
Voice Telephony
SMS gateways
Mobile push
Pagers
Fax

7. Everbridge Basic Use Case
The City X Emergency Management Agency is alerted to a potential flood.
John from the City X EMA logs into the Everbridge System.
John creates an Incident Communication within Everbridge.
John is authenticated as an authorized user from City X EMA
The message can either be recorded or synthesized via text-to-speech
The Notification is targeted to citizens within the impacted area
The Notification is configured with the Caller ID number to be used
John uses the Everbridge System to launch a Notification for the Incident.
The Everbridge System identifies the citizens to be alerted and retrieves contact information such as phone number
The Everbridge System places calls to each citizen and plays the message
The calls are identified as coming from a number belonging to City X

8. The Communications can be Configured Ahead of Time
The University of X Security Office develops an plan for responding to Active Shooter scenarios
Everbridge will be used to notify students and staff and give instructions
The Security Office staff create an Incident Template to configure the Notification
The Notification is targeted to lists of students and staff
The Notification requests a confirmation response
The Security Office is alerted to an Active Shooter
Everbridge is used to launch a Notification for the Active Shooter Incident
The Everbridge System places calls to each person and plays the message
The calls are identified as coming from a number belonging to University of X
After the Alert message, the recipient of the call is asked to press 1 if Safe, 2 if Not Safe
The responses are aggregated and reported back to the Security Office

9. Additional Variations in Everbridge Usage
Notifications can be launched automatically.
Customer configures rules to launch based on event data
Notifications can target multiple audiences
Impacted Individuals
Responders / Resolvers
Multiple Notifications can be launched for an Incident
Follow lifetime of critical event (follow-up, all-clear)

10. Everbridge Call Flow Customer launches Notification from Everbridge
Everbridge initiates call with one of its providers, using Number supplied by Customer
Call routed to receiving Contact

11. Shaken Considerations for Everbridge
Everbridge places calls on behalf of customers for critical events.
Caller ID information is supplied by the Customer.
Calls are placed programmatically by Everbridge Voice Platform.
Everbridge uses standard SIP protocol to communicate with carriers.
Customer Caller ID information is passed along
Key Issue is how Shaken will impact Everbridge’s customers
How will Everbridge be able to attest to the authenticity of the caller?
Everbridge authenticates all usage of its system
We know who is requesting that Everbridge make a call
Both the customer (agency) and the individual user