1. A Nix’s Mate New Year Date & Location: Objective: Action: Results:
12/31/12 & 1/1/13 at Nix’s Hilton Financial District
Objective:
Align our brands with a high-end account to create added exposure for New Years Eve
(Belvedere) RED and Moet & Chandon
focus for the night and recovery brunch
Action:
Redid night and brunch menus
Champagne toast at midnight exclusively
with Moet & Chandon
Belvedere Bloody Mary’s and Moet Mimosas
Results:
Depleted 27 bottles of Belvedere for the night
Depleted 34 bottles of Moet & Chandon Imperial, 5 bottles of Veuve Clicquot Rose 2004
Eduardo Dorado, Massachusetts Market