1. Lesson Three
Context of Situation

2. Scripts, etc.
Scripts
Frames
Mental Models

3. Scripts, etc. The plane carrying much needed food crashed.
The pilot was unhurt but captured by…
(context)

4. Scripts, etc. Mary got some beer out of the car. The beer was warm.
Mary got some picnic things out of the car.

5. Context of Situation
FIELD
TENOR
MODE

6. FIELD Who is doing what to whom, when, where how and why.
The nature of the social action.
What is happening.
Who is doing what to whom, when, where how and why.

7. TENOR Participant roles Personal relationships
Eg. informer, questioner
Personal relationships
Eg. mother/daughter; teacher/pupil; doctor/patient

8. MODE How the language is organised.
Channel – spoken, written, phoned, faxed, …
What the language is doing.
eg. Persuading, teaching, …

9. Example: shampoo ad Phase 1: Field: providing medical information
Tenor: formal, indicative
Mode: ‘written to be spoken’ (TV)

10. Example: shampoo ad 2 Phase 2: Field: promoting the product
Tenor: informal, imperative
Mode: colloquial, spoken mode

11. Example: shampoo ad 3 Phase 3:
Field: a satisfied customer expressing delight with his friends – no dandruff.
Tenor: informal, expressive, friendly relationships between peers
Mode: conversational dialogue

12. Functions of Language Ideational function Interpersonal function
Textual function

13. Ideational function
Language functions to encode and transmit information between members of society.
It uses transitivity structures:
John kicked Bill. (material process)
Bill thought “You….”! (mental process)
They are no longer friends (relational process)

14. Interpersonal function
Language functions to establish and maintain relations between members of society.
Bill: Hey, you kicked me!
John: I’m sorry, really, but it was your fault.
Bill: What do you mean, it was my fault!!!

15. Textual Function Language functions to organise messages.
Theme/rheme Given/New
Bill: John, I hate you.
John: Look, don’t be angry.

16. Register
Affect
Status
Contact

17. Register 2
Happy Birthday
to an
OLD
friend!

18. Register 3 To Mr. Reginald Smith
The management wish to extend their sincere good wishes on the occasion of your birthday.

19. Register 4
Oh, it’s your birthday, is it? Well, many happy returns, mate.

20. Register 5 Roses are red Violets are blue Here are my birthday wishes
to you.
Happy birthday, darling.
xxxxxxxx

21. Register 6
And funeral condolences…?

22. Context! in translation
“He ate my bacon sandwich!”
connotation/denotation
“Mi ha mangiato il panino!”