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2. Fun Loving Living – Planning Language of Love – Communication
 Welcome
 The Journey Of Love
 Dating
Fun Loving Living – Planning
Language of Love – Communication
 Marriage
For the Love of Money – Budgeting
Group Love – Collaboration
 Divorce
Parting Ways
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3. Vice President – Membership Los Angeles Council of Ski Clubs
Todd Hood
Vice President – Membership
Los Angeles Council of Ski Clubs
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4.  Dating – Member Attends
First Date
Getting Acquainted
Proposing Marriage
 Marriage – Member Leads
Honeymoon
Rejuvenation
 Divorce – Member Leaves
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5.  Write Down What Made You Fall in Love
 Where Are You In the Journey of Love?
 Where Is Your Organization in the Journey of
Love?
 Who Do You Want to Marry?
 What Can You Do To Make Them Want To
Marry You?
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6. They know you, they trust you, and they support you
 Your Members Love You
They know you, they trust you, and they support you
They attend your events and bring others
They buy stuff just because it has your name on it
They forgive you when things go wrong
They return year after year
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7.  You Change Their Lives
Marriages, Dates, Friends, etc.
Travel companions
Opportunities to learn skills
 You Make Dreams Come True
New activities, destinations, environments
Use vacation days to their fullest
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8. Might Love Your Organization
 Write Three Examples of Evidence That Your Members Love Your Organization
 Write Three Reasons Why Your Members
Might Love Your Organization
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9. Copyright © 2017 SNOWuniversity.com

10. How Members and Organization Think and Decide
 Decisions
How Members and Organization Think and Decide
 Notifications
How Members and Organization Communicate
 Actions
How Members and Organization Act and Behave
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11.  Does Your Organization Have a Match in DNA
Decisions
Notifications
Actions
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13. Social Interaction Unique Venues Adventure  Do What Is Important
 Providing Members What They Desire
Social Interaction
Unique Venues
Adventure
 Plan Calendar By Activity Themes
 Assign a Passionate Chair
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14.  Write Three Examples of Things Your Members Love
Who?
What ?
When?
Where?
How?
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16. What You Say How You Say It Where You Say It When You Say It
 Is There a Mis-match
What You Say
Topics of Interest
How You Say It
RICE (Relevant, Informative, Concise, Entertaining)
Where You Say It
Meetings
Newsletter
Social Media
Phone
When You Say It
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17.  Showing Members You Love Them
What Do You Do To Love Your Members
What Can You Do To Love Them More
How Can You Show Them What You Do
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18.  This is sort of true…we prefer to WATCH!
We scroll and scan
We post and share…sometimes
When you click, how long do you wait?
 Images and Videos are KING!
Make “Love Tapes”
Activities that resonate with members, prospective
members and supporters
Testimonies
Supports your brand
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19.  Expose Them To Leadership
Organization Processes and Considerations
 Let Them Visualize Leading
Offer opportunities in gradual responsibilities
 Recognize Leaders
Reward volunteers for job well done
 Recruit Leaders
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20. Replacing Resignations Energizing Elections
 Succession Planning
Fueling the Future
Replacing Resignations
Energizing Elections
 Grow Leaders
Offer opportunities in gradual responsibilities
 Recognize Leaders
Reward volunteers for job well done
 Recruit Leaders
Other organizations
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21. Copyright © 2017 SNOWuniversity.com

22. Copyright © 2017 SNOWuniversity.com

23. Champagne Taste and Beer Budget You Get What You Pay For
 Love and Finance
Champagne Taste and Beer Budget
You Get What You Pay For
Social Successes and Fiscal Flops
The Right Fit
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24.  How Expensive Is It To Run Your Club? “Administrative Expense”
Website Hosting/Domain/
Licenses/Fees
Supplies
Telecommunications
Travel
Training
Postal service
Room Rental
Food and Beverage
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25. Everything Else Does Your Club Wants To Do:
 How Much Money Does It Take To Do
Everything Else Does Your Club Wants To Do:
Donations/Sponsorships
Scholarships
Youth Events
Adult Events
Investments/Seed Money
Leadership Development
Emergency Fund
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26.  How You Generate Money To Run Your Club:
Membership Fees
Fundraising Event Revenue
Trip Revenue
Donations
Sponsorships
Advertising
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27.  Create the Budget ($ Amount x Number):
Membership Fees
Fundraising Event Revenue
Trip Revenue
Donations
Sponsorships
Advertising
 Be Realistic
 Be Conservative
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29.  Coming together for a shared goal, purpose, or activity
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30.  Ski Clubs
 Ski Councils
 Far West Ski Association
 National Ski Council Federation
 Other Organizations (Professional, Social, etc)
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31.  Diversifies Programming Offerings
 Increases Attendance For Scale Economies
 Expands Social Network For Members
 Leverage Resources of Organizations
 Increased Exposure of Brand
 Increased Efficiency
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32.  Feelings of Superiority/Pride
 Fear of Loss of Control
 Aversion to Change
 “Not Invented Here” Syndrome
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33. Copyright © 2017 SNOWuniversity.com

34.  Some Relationships End
Lifestyle Changes
Recognize It May Not Be Personal
 End Amicably
Show Appreciation
Stay in Touch
Open Door Invitation
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35.  Plan Activities Members Love  Communicate Love
 Show Members Love
 Budget For Love
 Collaborate For Love
 Spread Love
 Leave in Love
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36. for organization toolkits, advisory and speaking engagements
Please contact :
for organization toolkits, advisory and speaking engagements
TODD
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