2. Mr. Nipon Thaboonyathipho (Team leader) Mr. Lou Yuqiang ( Note ) Mr. Liao Yongjian ( Camera) Mr. Anousone Phimmasane (Translator)

3. Description Sriviroj farm co.. Ltd, major layer producer in Khon Kaen. Sriviroj farm The investment in a new egg packing is a strategic decision aimed at elimination the risk of cross-contamination.cross-contamination plastic trays designate for farm use have different colors from those used for delivering eggs to markets. plastic trays

4. The machine graded based on weight. the eggs are sorted into seven grades, starting from 45 to 70 gram.(labeled No.0,1,2,3,4,5,6)machine graded labeled No.0,1,2,3,4,5,6 the eggs are packed on 30-egg trays. the grading machine call Nabel exn3000 can capable of sorting 30,000 eggs per hour.Nabel another grading machine call oracion 6000 with a 60,000 eggs grading per hour capacity.oracion

5. now the plant will be capable of grading up to 150,000 eggs per hour. the plants cold room can store up to 5 million eggs at 2-6 to maintain optimum eggs freshness.plants cold room the total production of around 1.2 million eggs a day, 80% of production is sold to whole sales in the northeastern area, 15% countrywide, 5% exported to HongKong.

6. the eggs are delivered to customers throughout the country within 24 hours by refrigerated trucks.eggs are delivered the company have to turn over 1,800 million Baht per year. they have employee 800 persons in five plants. the company has ISO9001:2000, GMP and HACCP certifications. The Egg price

7. 4. Reflection on the visit a). Success factors Do business based on your expertise (downstream position) Use high technology Build your own branding ( SF food) (SF farm SF factory SF food) Build network with suppliers and customers

8. b). Lessons learned Expert in grading eggs Human resource is the most important No one experts in all variety of businesses then it should concentrate on core business Build a wider affiliation to support farmers in producing eggs

9. C. Applicability Find markets for domestic consumption and international export Working with university to develop new projects such as extract albumin as a food supplement for diabetes patients. Doing in core business, cutting the business that does not make a profit in bottom line. Simple management (more efficient)

10. D. Best practices Be professional eggs grading Continue on product branding development Win-win strategic management with business partnerships Be flexible for business survival and growth Use high technology and efficient production system

20. Seven Product Sizes size0 (large-sized)= 2.65 B/unit. size1 (large-sized)= 2.55 B/unit. size2 (large-sized)= 2.45 B/unit. size3 (large-sized)= 2.35 B/unit. size4 (large-sized)= 2.25 B/unit. size5 (large-sized)= 2.15 B/unit. size6 (large-sized)= 2.05 B/unit.

21. Thank you for GMS COOPERATION