1. “Belvedere Unfiltered Volume & Distribution through Off & On Premise Integration”
Date & Location: October 10th, 2013
Elio’s Wine Warehouse & Restaurant R’evolution located in Royal Sonesta Hotel
Action: Consumer Education & Cocktail Feature
Consumer Education & Tasting held at Elio’s retail location
All consumer’s who participated entered for a chance to win a free
Belvedere Unfiltered shelf talker created using local Saint’s lexicon
Belvedere Unfiltered cocktail at Conde Nast Traveler’s “Best New Restaurants in the American South”, Restaurant R’evolution
Belvedere Unfiltered Saint’s inspired “Redemption” martini featured through football season
“Redemption” martini featured on R’evolution’s Facebook page
The “Redemption” martini is served up with a bleu cheese stuffed black olive dusted in gold leaf
Bar staff was trained and Saint’s tickets incentive put in place
Objective:
360 degree integration between off and on premise
Drive velocity on premise through retail raffle and restaurant cocktail feature
Drive off premise velocity through exposure in luxury restaurant setting and concise
communication of brand merits at point of sale
Results:
6 (9L) cases sold in to Elio’s Wine Warehouse
18 bottles sold through at Restaurant R’evolution during first 2 weeks of feature!
Based on quality of Belvedere Unfiltered and success of sell through, Belvedere Unfiltered has been added hotel-wide
Shelf Talker at Elio’s
Gloria Wagner-Louisiana

2. Story of Quality and Pedigree leads to Big Red Distribution Success
Date & Location: Sept-October, Louisiana
Action:
Telling the story of heritage and pedigree
Clear communication of brand benefits
6 Waitstaff education sessions held
Objective:
Distribution and activation
Account Education
Results:
15 New placements gained
64 bottles sold!
11 placements shipped, 4 pending reprint
6 Cheval des Andes, 3 Terrazas SV malbec, 4 Numanthia Tinto, 1 Termanthia, 1 Cloudy Bay Tekoko
Gloria Wagner-Louisiana