3. Stay Ahead in a Changing World
In the Celemi Enterprise business simulation, companies will compete for the same customers in a dynamic marketplace.

4. The Fight to be Number One
Stay competitive in a changing marketplace
Target and sell to preferred customers
Develop an attractive & profitable product portfolio
Get the most out of people & processes
Create a strong, sustainable brand

5. What is Celemi Enterprise™?
A tool that helps you put your strategy into action – fast
An intense two-day competition
A business simulation based on a proven methodology and run by certified facilitators
4-6 teams of people compete
Each team executes its own strategy in a rapidly changing marketplace
And the winner is...?
The enterprise that can earn a profit in the short-term while creating long-term value for all stakeholders.

6. An Intense Two-Day Competition

7. The Seminar at a Glance: the Flow
Reflects Your Own Business Reality
Opening – setting the scene
Your own organization:
What are you up against?
What are the key issues?
Business Simulation
Eight simulation years
Six companies compete for the same customers in a changing market
Debrief – discuss business themes and capture the lessons learned
Next Steps – the Way Forward
Back to your own real world
What are the potential areas for improvement?
What could be done to tap into them?

8. Roles and Responsibilities
Proposals & Marketing
Brand Tracking
Reputation
Delivery
Profit & Loss Statement
Cash on
Hand
Checklist
Product Range
People & Processes
Business Plan

9. Eight Years of Tough Competition
At the Turn of the Year
Evaluate last year
Introduction of a new conceptual theme
Strategize
Decide on Development
People, business processes, product portfolio
Make Sure There is the Right Capacity
Hire more people, or less
Sell with Precision
Marketing and sales proposals
Deliver
Consider outsourcing if needed
Monitor customer satisfaction – delivery quality
Close the Books
Profit & Loss statement; performance indicators

10. The Moment of Truth

11. The Moment of Truth The marketplace and customers
Each year, competing teams meet at the “Marketplace” for the moment of truth. Here, they win or lose customers based on their company’s offer and perceived performance.
Credible assumptions and metrics
Participants base decisions on an industry-standard segmentation model

12. A Market Analysis Leads to Intense Discussion
Monitoring performance
The facilitator’s computer support allows for a detailed yearly analysis as well as a comparison of the teams’ performance along a range of factors.

13. The way forward: Next Steps Exercise
Participants bring the lessons learned back to your business
Assess current performance as a company
Select the 5-10 value drivers (levers) you would prioritize in order to bridge the gaps
Share your conclusions and discuss the way forward
How can you make a difference?
“Knowing what you want to achieve is one thing…
…knowing which buttons to push is quite another.”