1. 2017 Annual Meeting Update
Membership, Marketing and Communications Committee
Chair: Georgie Cusack, MS, RN, AOCNS®
National Heart, Lung and Blood Institute
National Institutes of Health

2. Committee Members
Georgie Cusack, Chair, National Institutes of Health Bethesda, MD
Jennifer Allison, NIHR CRF Southampton UK,
Laura Baker, Seattle Children’s Research Institute, Seattle, Washington
Brian Beardslee, The Dana-Farber Cancer Institute, Boston, Mass
Amanda Bray, Blood Cancer Network, Ireland (BCNI)
Here are the members of the MMC Committee. I want to take this time to thank them for their hard work and continuing support of this committee. We try to tap into the strengths of each member of the committee.

3. Committee Members Gordon Hill, Glasgow Caledonian University, UK
Terry Jeffs, Georgetown University, Clinical Research Unit, Washington, DC
Mary Jackson, National Heart, Lung and Blood Institute, NIH, Bethesda, MD
Catherine Ricciardi, MIT Harvard Catalyst CTSA, Cambridge, Mass
Cameron Sze, DFCI, Harvard Boston, Mass

4. 2017 Goals Promote awareness of IACRN Increase Association membership
Disseminate the organization's initiative and innovations to the clinical research community

5. Nominal Group Brainstorming
Revamp website
Expert marketing
PR campaign
Leadership Development
Local outreach
Local networking
In the Loop
Social media-Twitter/Facebook
Creating a budget
Networking with other committees
At our annual meeting last year, we used a nominal group technique to prioritize our top ten goals.

6. Accomplishments Membership 6 levels of membership Full 1 year
Associate
Associate 2 year
Student
Developing Country
We continue to have six levels of membership.

7. September 2016-October 2017 Data
Current active members-247 from 12 countries
New members-14
Pending members-32
Lapsed members-73
Current active members-342 from 12 countries
New members-14
Pending members-19
Lapsed members-39
Lost Israel, Saudi Arabia, Switzerland
Picked up –Australia, Ethiopia, Indonesia

8. Accomplishments Printable Application online
Developed monthly metrics to better capture demographics
Finalized and sent letter to 250 members who had lapsed since 2014 to highlight our recent accomplishments and to encourage them to rejoin IACRN
Will distribute 5 year pins again this year-18 eligible members
Placed a printable application online
We have collaborated with Kasselin to develop metrics that we can use for tracking outcomes as we continue to grow as an organization.
We finalized and sent a letter to lapsed members to reengage them since we are now considered a speciality practice.
We again this year are providing 5 year pins at the conference. We have -___members celebrating 5 years with IACRN. I would like to take this time to recognize the___nurses who are in our audience who should have received a pin in their bag:
The other members will be sent the pin as a token of our appreciation of their support for the organization.
We are resourcing a membership table at the conference this year. Stop by and pick up some membership brochures to take back with you for colleagues. You can also have them go to the IACRN website where they are readily available for printing.
We have mints , pens, and gumballs for your enjoyment as a token of our appreciation.

9. Membership Campaigns
Grab a member and go campaign expanded to 6 months
Earn a free IACRN membership
5 members=free membership
Winner of Grab and Go was Marlene Kerns. She was unable to come so we drew another name and she didn’t return our .
Free IACRN membership to

10. Accomplishments Marketing and Communications XXX
Continuing to develop marketing strategies with board to raise awareness around Clinical Research Nursing
Reviewed list of marketing materials highlighting benefits of joining IACRN and added separate section for marketing materials on website
Continue to expand website, “In the Loop” and social media platforms
XXX
In terms of marketing, we continue to develop marketing strategies with the board to raise awareness around Clinical Research Nursing
Reviewed list of marketing materials highlighting benefits of joining IACRN (brochure, value of CRN, twitter, committee interest form, poster display)
Providing educational forum on leadership development opportunities within a professional organization
Providing preconference on leadership development

11. Social Media Platforms
Twitter-594 to 939
Facebook-698 to 862
Linked In-793 to 804

12. Website Updated all nonworking links and typos on current website
Standardized font
Worked with committees to update sites with current info
Added marketing link to highlight tools that individuals can use to market organization
Membership brochure
Value of CRN
Committee Interest Form
Twitter Step by Step instructions
Membership brochure
Value of CRN
Committee Interest Form
Twitter Step by Step instructions

13. Website
Cameron Sze worked with Kasselin, Meg and Kate to redesign website
Reviewed platforms and software available within $2500 budget
Used Wix platform to redesign new information onto website
Added several new features and professional layout
Adding Blog capabilities for networking with colleagues

14. In the Loop Highlighting authors of CRN articles
Mary and Cam are also working on the In the Loop publication
Highlighted each committee to enhance recruitment efforts for each committee
Added Member Spotlight each month
Encouraging members to submit publications, presentations and other outreach efforts
Highlighting authors of CRN articles
Highlighted all committees to encourage membership and to keep members abreast of continuing projects
Member spotlight each month
Gwen Wallen-NIH
Kristen Legor-Dana Farber
Xiaokun Liang-Global Health (China)
Laura Baker-Pediatric CRC-Seattle Washington
Swapna Kunhunny and Debra Salmon from the UK
The Evolving Professional Identity of the Clinical Research Nurse - A Qualitative Exploration”.

15. Outreach initiatives
Several MMC members participated in marketing initiatives for conference and to raise awareness around CRN
Gordon and Jen hosted twitter chats and are collaborating with our colleagues in the UK and Ireland
MMC Social Media Survey results- Cam, Mary, Terry and Cathy
Conference Committee-Brian and Laura
Co-presented webinar on role of APN in CRN and preconference on leadership development
Created an open forum for members to provide suggestions for membership and marketing opportunities-MMC

16. MMC Survey Results Provided preliminary results to MMC Board
Lots of data for all sections
MMC Committee presented at MMC education session on Wednesday evening
Cam, Mary, Cathy R. and Terry presented survey data and expand on opportunities to serve

17. 2017 Initiatives Continue to increase membership to 500 by 2020
Continue to collaborate with IACRN board and committees to highlight their accomplishments and keep you abreast through social media forums
Collaborate with additional organizations to raise awareness around Clinical Research Nursing

18. Contact Information
Georgie Cusack-Chair-MMC Committee
@cusackgeorgie