1. Travel & Transportation
Business challenge
Localiza wanted greater visibility of customer interactions across its various car rental and sales business units, to help it identify opportunities to improve service and boost sales.
Transformation
Every car rental client is unique, but many companies still offer a one-size-fits-all customer experience. Seeking a more personalized approach, Localiza and IBM Business Partner MD2 deployed IBM® Analytics solutions to unify customer data from a host of different legacy systems, and uncover valuable up- and cross-selling opportunities.
“Working with IBM and MD2 has been a game changer for our business, allowing us to tap into a gold mine of customer information.”
—Alex Souza, Innovation & Digital Transformation Advisor, Localiza
Localiza
Boosting sales with insight into high-quality customer data
Solution components
IBM® InfoSphere® Information Services Director
IBM InfoSphere QualityStage®
Oracle Siebel CRM
SAP ERP
Business benefits:
Enhances
customer satisfaction and loyalty with personalized rental offers
Boosts
opportunities for up-selling and cross-selling to grow revenues
Strengthens
competitiveness by helping Localiza stand out in a commoditized market
Client Name
Localiza
Company Background
Based in Belo Horizonte, Brazil, Localiza is Latin America’s biggest car rental company. Localiza operates from 577 locations in Brazil and six other countries, and manages a fleet of more than 150,000 vehicles.
Business challenge
Localiza wanted greater visibility of customer interactions across its various car rental and sales business units, to help it identify opportunities to improve service and boost sales.
The benefit
New-found customer insight helps Localiza improve service, personalize the customer experience and maximize up- and cross-selling opportunities—driving its rental business to new heights of success.
Pull Quote
“Working with IBM and MD2 has been a game changer for our business, allowing us to tap into a gold mine of customer information.”
—Alex Souza, Innovation & Digital Transformation Advisor, Localiza
Solution components
IBM® InfoSphere® Information Services Director
IBM InfoSphere QualityStage®
Oracle Siebel CRM
SAP ERP
Case study Link
Based in Belo Horizonte, Brazil, Localiza is Latin America’s biggest car rental company. Localiza operates from 577 locations in Brazil and six other countries, and manages a fleet of more than 150,000 vehicles.
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