1. Start with WHY: How Great Leaders Inspire Everyone to Take Action Simon Sinek

2. "I want to put a ding in the Universe."

4. Manipulation Price Promotions Fear Aspirations Peer Pressure
Innovations & Features

5. The Golden Circle
WHAT
How
WHY

6. The Golden Circle
What
Neocortex
How
Limbric
Brain
Why

7. Table Questions
Question 1: For advisors-Choose one at the table and figure out what is your cause-purpose-belief (your Why) and how do you translate this into your marketing and messaging.
Question 2: Working with our clients how can we as consultants determine their cause-passion-belief and how this is or is not driving their company and behavior.
Question 3: Give us a shining example of a company with a fuzzy or no Why and what the repercussions of only having a What and How.
Question 4: Give us 2 examples of companies with a strong Why and what that Why is.