1. Social Media Essentials to Help You Spread Your Message Effectively
Beyond
Social Media Essentials to Help You Spread Your Message Effectively
By Tracy Baxter
November 2010

2. Email works, but it can be...
Filtered as spam
Deleted unread
Expensive
Intrusive/one-sided/stressful

3. Social media, however, is...
Opt-in/targeted
Low cost or free
Inclusive/emotionally involving
Fun!

4. Popular platforms

5. Why Facebook? (social networking)
Create community
Start conversations
Get feedback
Support a cause
Publicize events

6. Why Blogger? (online journaling)
Showcase your expertise
Chronicle experiences
Educate your readers

7. Why Twitter? (microblogging)
Provide real-time updates
Connect with like-minded users
Monitor trends
Organize action rapidly

8. Why YouTube? (online video sharing)
Tell stories with impact
Share expertise/passions
Encourage conversations

9. Why Flickr? (online photo sharing)
Share scenes from a special event
Participate in photo pools in your area of interest

10. Whichever you choose, remember to...
Cross-pollinate audiences (update one channel, announce it on another)
Make time to keep content fresh (minimum two hours work per channel per week)
Keep content relevant
Use an all-in-one management tool like Hootsuite