1. Multi-Level Marketing:
Global Onboarding for
Multi-Level Marketing:
Problems Solved!
Steve Lee
Co-Founder, Studio Executive
September 20, 2018

2. Mary Kay: Case Study 2 “Winner of numerous awards for Micro Learning”
Business Need:
Create an engaging, intuitive online university for new beauty consultants to help them learn, perform and excel on a day to day basis.
Fully Blended Solution:
e-Learning modules
Motivational videos
Social Learning
Collaboration
Facilitated conversations
Job aides
Results:
Over 3.2 million engagements
Significant increase in completion rates and user satisfaction
Quick, easy to create, update and maintain content repository
“Winner of numerous awards for Micro Learning” 2

3. What Specific MLM Training Problems Existed for Mary Kay ?
The previous training approach lacked:
Focused, Multi-Dimensional and Accessible Content
True Engagement (Perceived Value)
Adaptive Learning
Cost Effective Creation and Maintenance
I think it becomes easier to “define” microlearning when we consider why it’s trending. Microlearning is associated with:
Small, focused content or activities (just in time training, performance support, complete during “transition” times)
Spaced practice (notifications help with this)
Repetition (always available, in your pocket, multiplatform)
More user data
Not all of these are GOOD ideas, as with any design, it depends on your goals…but mobile makes it possible, and that’s a big reason why interest in microlearning is growing.

4. Artificial Intelligence
Need: Focused, Multi-Dimensional Content
Online
Social
Augmented Reality
Micro Learning
Portals
Strategy
Communities
Of Practice
Games & Gamification
Search Engine
Career
Mapping
Mentoring Programs
Social
Learning
Assessments
LMS
LCMS
Curriculum Planning
Expert
Facilitation
VILT
Web-Based
Learning
Artificial Intelligence
Skills & Certificates
Learning
Strategy
Business
Simulations
Social
Learning
Adaptive Learning
Authoring Tools
Learning Operations
Personal
GeoPresent
Support
ILT
Mobile Learning
xAPI
Analytics
Embedded Performance
Support
Job Aids
Virtual
Reality
Learning
Record Store
Online Help
Mobile Apps
Sensory Devices
SIMS
Technology
On-Demand
Mobile

5. Solution: Mobile Enabled Micro Learning
Types of Activities
Interactive Motion Graphics
Video Player with Assessment Capabilities
Presentational Overviews
Content Scavenger Hunts
Strategy Creation
Human Interactions
Process/Procedures
Ordering/Sorting/Matching
Simulations
Assessments
Resources
Short
Short enough so that completing them “on the go” doesn’t negatively affect the learning experience.
Focused
A curriculum may be comprised of many individual events, but each one is focused on a single skill or topic.
Multi-platform
Access when, where and how it is needed.

6. Need: True Engagement MOTIVATIONAL ORDERED VALUE/PRIDE
Primary rationale to introduce, peak interest, create desire, establish value or prepare for what is next.
ORDERED
The creation of a useful adaptive flow, progression, escalation for the curriculum.
VALUE/PRIDE
Creating the sense of time-based return on investment. Drives referrals.

7. Solution: Engagement Through Design
Design Aspects
Extrinsic Motivation – Gating, Incentives, Promotional/Viral
Intrinsic Motivation – Perceived Value
Ordered – Just In Time Learning and Resources
Value/Pride – Authentic Assessments

8. Need: Adaptive Learning
Requirements
Dynamic
Personalized by Need
Personalized by Progress
Personalized by Choice

9. Solution: Personalization
Creation and/or Selection of Learning Paths
Value Through Relevance
Goal Setting
Using the Power of Social (Coaching, Mentoring)

10. Need: Cost Effective Creation, Delivery and Maintenance
Editable Responsive Design Frameworks
Standardized Lesson Structure
Interactions Templates
Customized Interactions
Delivery on all devices
External Content to allows for ease of maintenance and new content creation

11. Solution: Fully Responsive Framework
The content (text, graphics, movies) and logic is completely separated from the code (HTML5). Editing is done via content grids that allow for easy modification of that content.

12. Q&A
Steve Lee
Co-Founder, Studio Executive
January 17th, 2018

13. Thank You!
Steve Lee
Co-Founder, Studio Executive
January 17th, 2018