1. Vintage Success - New Year’s Eve
Date & Location:
December 2013
Cape Cod, Worcester and Boston
Objective:
Work with accounts to feature Moet Imperial or Veuve Clicquot along with featuring a vintage champagne.
Secure the Moet Hennessy portfolio as the exclusive portfolio featured at NYE events.
Action:
5 NYE events executed;
Prova Brazil: Featured Chandon, Ruinart Rose, Veuve Clicquot, Moet Imperial and Moet Vintage Brut as their exclusive champagnes for the month of December and on NYE.
Pain D’Avignon: Featured Moet Imperial and Moet Vintage Brut as their exclusive champagnes for NYE.
Tastings Wine Bar & Bistro: Featured Moet Vintage BTG for the month of December. Featured Veuve Clicquot and Veuve Clicquot Vintage Brut as their exclusive champagnes for NYE.
Beechwood Inn/Ceres Bistro: Featured Veuve Clicquot and Veuve Clicquot Vintage Brut along with Belvedere as their exclusive champagnes and vodka offerings for NYE.
Met Bar & Grille: Featured Moet Imperial and Belvedere as their exclusive champagne and vodka offerings for NYE.
Results:
131 bottles of Veuve Clicquot YL & 20 bottles of Veuve Clicquot Vintage Brut depleted
72 bottles of Moet Imperial & 28 bottles of Moet Vintage Brut depleted
34 bottles of Belvedere depleted
Over 1,000 consumer impressions
Over 60 staff members trained on featured champagnes
Katie Culley, Massachusetts PM