1. A KC Commercial Realty Group Managed Property
Strategic Marketing/Branding
for Public Market Growth
at the City Market
A KC Commercial Realty Group Managed Property

2. 1960
1980
1857
City Market’s evolution

3. 2010
Marketing with architecture and crowd pictures

4. Architecture, crowds and produce pictures

5. 2015
Graphic branding with WUWM—2 year campaign

7. Goals for Brand Refresh
Transition Brand Story from Growth to an Experience
New look and feel - lifestyle campaign
Personality
Position the Market within the Metro Area
Local Shopping
Entertainment
Tourism
Brand Consistency
Create Style Guide
Applied to all communications and platforms

8. Next Steps… Self Assessment Concept Lifestyle Photography Shoot
Who are we?
Who do you want to be?
Benchmarking Best Practices
Compare to other successful like Public Markets and Retail Properties
Concept Lifestyle Photography Shoot
Experiential vignettes
Show Property’s Personality
Meet with Design Professionals
Discuss Self Assessment
Set Goals for Campaign
Choose Brand Review Committee
Professional Review and Feedback of Design and Message
Marketing and Design Professionals to Review and give feedback

9. Building a photo library—selling the experience

10. Choosing “Key” Marketing Image

11. The Beginnings of a new brand…

12. Exploring different variations…

13. Exploring different variations…