1. Customer Care Center Renewal Coverage Review Program

2. CCC Renewal Coverage Review Retention Program
Customer Contact Strategy
Communications are sent to customers* at the time of renewal to proactively offer an insurance review. Customers are asked to call The CCC Travelers Coverage Review Specialist team and the review is conducted on behalf of CCC agents.
New Customers
with address
Postcard
without address
Receipt of Renewal
Dec Package
Tenured Customers
(1 year or longer)
with address
Letter
Postcard
without address
* A sophisticated analytics model is used to identify which customers will receive treatment. Customers in the state of North Carolina are currently ineligible to receive the offer.

3. 1:
Tenured Auto Customer
From: Travelers Insurance
Subject Line: A notice about your auto policy renewal 1:
Tenured Home Customer
From: Travelers Insurance
Subject Line: A notice about your home policy renewal
2 and 3:
Tenured Customers
From: Travelers Insurance
2: It's time for your insurance review
3: Final reminder for an insurance review
Samples
When enrolled, content may be accessed in Order History of the Travelers contactPlus website.

4. Direct Mail Samples Mail 1: Tenured Auto Customer
Mail 1: Tenured Home Customer
Mail 2: Tenured Customer
When enrolled, content may be accessed in Order History of the Travelers contactPlus website.

5. Additional direct mail options available
contactPlus Retention Program Contact Strategy
Monthly Retention s Complement Pre-Renewal Coverage Review
Intro
Coverage Video
MyTravelers
Survey
Claim
Thank You
WELCOME
Umbrella Video
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Pre-Renewal
Month 12
Month 13
Program Launch
Coverage Review
Additional direct mail options available