1. Qualitative versus Quantitative

2. Qualitative Deals with descriptions.
Data can be observed but not measured.
Colors, textures, smells, tastes, appearance, beauty, etc.
Qualitative → Quality

3. Qualitative Examples Qualitative data: Example 1: Barry Sanders Fast
Elusive
Short
Humble
Oklahoma State Alumni
Detroit Lions
Example 1: Barry Sanders

4. Quantitative Deals with numbers. Data which can be measured.
Length, height, area, volume, weight, speed, time, temperature, etc.
Quantitative → Quantity 

5. Quantitative Examples
Quantitative data:
180 pounds
5’8” in Height
Rushed for 15,269 Yards
99 Career TD’s
Example 1: Barry Sanders

6. Second Example Qualitative Quantitative Example 2: Powerade Blue
Tastes Refreshing
Hydrating
Cylinder Shaped
12 fluid ounces
serving temperature 50º F.
8 inches tall
cost $1.00

7. Third Example USA Olympic Team Qualitative data Quantitative data
Professional Athletes
Tall
Confident
Young Adults
Athletic
12 Players
Average 99 Points
Average Rebounds a game 39.6
Average height 6’9” Weight 200 pounds
USA Combined Team Statistics (as of Jul 24, 2012)