1. Belvedere Unfiltered Diamond Rye has Seattle “Shaken Up” with an olive
Date and Location
September
The Metropolitan Grill, The Rainier Club
10 Mercer, John Howie Steak House*
Suite Lounge, Canlis, Maison Tavern, Bis on Main
Objective: To increase sales and awareness of Belvedere Unfiltered 80 Vodka
Action:
Selectively chose high profile accounts to activate
the Belvedere Diamond Rye Martini with
gourmet stuffed olives or as cocktails that
feature the luxurious qualities of Belvedere
Unfiltered.
Result: 7 accounts featuring Belvedere Diamond
Rye as a martini, 2 accounts featuring as a
Cocktail.
Noah Goldman, Seattle