1. THE BEATLES (Beat = beat music / Insects = Buddy Holly and the Crickets)
They were not American ! (the British invasion….)
They sang in their Liverpool accents – internationalised rock ‘n’ roll
Four-man line-up : guitars/drums meant they could accompany themselves
Return to basic/accessible rock ‘n’ roll
Good melodies = wide appeal/longevity

2. THE MUSIC 6. Wrote their own songs !
7. Their music/ideas/philosophies grew and changed with them
8. The songs began to say something

3. THE TECHNOLOGY ???
9. Live performing quickly became impossible : fans, noise, equipment, venues
10. Wrote/developed songs in the studio
11. Developed recording “techniques” :
multi-tracking
dubbing and over-dubbing
new sounds
orchestral backing/instruments

4. THE CULTURE 12. Introduced long hair/moptops
13. Made feature films (one long film-clip before there were film-clips)
14. World’s first super-group
15. First to be recognised as speaking for their generation
16. Nearly every song was a hit :
most were Number Ones !